Shared Flashcard Set

Details

CMP
quiz 2
21
Architecture
10th Grade
06/19/2009

Additional Architecture Flashcards

 


 

Cards

Term
refers to much more than the age range of your potential market
Definition
demographic
Term
research that should involve targeting the smallest market possible
Definition
target market
Term
studies suggest that most of what we read in the media is "_______"
Definition
planted
Term
t or f: the media needs you more than you need them
Definition
true
Term
an overall plan or purpose for an organization/individual
Definition
mission statement
Term
refers to the core concepts or characteristics for which a product or service is recognized
Definition
brand essence
Term
refers to aligning your artist/tour with an existing brand that reaches a similar demographic
Definition
co-branding
Term
of a press release that includes a short paragraph describing your company's products, service, and history
Definition
boilerplate
Term
refers to offering your customers greater value than your competitor's by offering lower prices, by providing greater benefits, by providing better service
Definition
competitive advantage
Term
what can help you focus your publicity research?
Definition
defining your musical identity, describing your ideal fan, determining how to get access to your fans
Term
this is not limited by traditional marketing tactics
Definition
guerilla marketing
Term
t or f: Bob Baker DOES NOT suggest that you exclusively use Myspace to create a media presence
Definition
true
Term
what provides motivation for the media to cover a story?
Definition
content that educates and entertains, being the first to introduce a new artist or technology, being part of the buzz, a witty or creative "angle"
Term

ad: large audience

dis: diluted demographics

Definition
television
Term

ad: targeted market

dis: background media

Definition
radio
Term

ad: lasting message

dis: easily overlooked

Definition
print
Term

ad: world wide 24/7

dis: tremendous competition

Definition
internet
Term
why does cdbaby's derek sivers suggest that an artist proudly "exclude some people" in their marketing and publicity research?
Definition
promotional campaigns should focus on targeting ideal fans
Term
the cartoon network stunt for adult swim and aqua teen hunger force is an example of _______
Definition
guerilla marketing which pushes the limits of what current society will allow
Term
list 5 "do's" of a great company/band/artist website:
Definition

1. have your own domain

2. proof read your text

3. provide contact info

4. allow easy navigation

5. test before going live

Term
list 5 "don'ts" of a great company/band/artist website
Definition

1. over use text

2. have an outdated page

3. don't be underconstruction

4. don't use more than 3 fonts

5. don't use hard to read fonts

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