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CMN101 Cognitive Dissonance Theory
UC Davis CMN101 Ch16
8
Communication
Undergraduate 2
02/09/2010

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Term
Cognitive Dissonance
(Sour Grapes phrase)
Definition
The distressing mental state caused by inconsistency between a person’s two beliefs or a belief and an action.
Term
Selective Exposure
Definition
The tendency people have to avoid information that would create cognitive dissonance because it’s incompatible with their current beliefs.
Term
Post decision dissonance
Definition
Strong doubts experienced after making an important close-call decision that is difficult to reverse.
Term
Minimal Justification hypothesis
Definition
A claim that the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counter attitudinal behavior.
Term
Compliance
Definition
Public conformity to another's expectation without necessarily having a private conviction that matches the behavior.
Term
Counterattitudinal advocacy
Definition
Publicly urging others to believe or do something that is opposed to what the advocate actually believes.
Term
Dissonance thermometer
Definition
A hypothetical,reliable gauge of the dissonance a person feels as a result of inconsistency
Term
Self-Perception Theory
Definition
The claim that we determine our attitudes the same way that outside observers do- by observing our behaviors; an alternative to cognitive dissonance theory.
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