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cmn 277 final
mass media
26
Communication
Undergraduate 4
12/14/2012

Additional Communication Flashcards

 


 

Cards

Term
basic effects approach
Definition
source --> message --> channel --> receiver --> effects
Term
categorizing media effects
Definition
type of outcome
intentionality
levels of outcome
duration of outcome
frequency of cause
nature of outcome
Term
basic one-way causal model
Definition
X --> Y
Term
Multiple causes model
Definition
X
X ===> Y
X
Term
Mutual causation model
Definition
X <---> Y
(X --> Y
Y --> X)
Term
Intervening model
Definition
x --> z --> y
Term
reverse causation model
Definition
x <-- y
Term
Third factor model
Definition
X --||--> Y
^ ^
\ /
\ Z /
Term
uses and gratifications theory
Definition
social forces
psychological forces===> reasons for exposure --> conditions of exposure --> media effects
Term
reasons for media exposure
Definition
surveillance
entertainment
interpersonal activity
parasocial interaction
personal identity
Term
Cultivation theory
Definition
viewer's exposure viewer's viewer's
to TV demographics --> beliefs ---> attitudes
Term
categorizing cultivation theory
Definition
-causes change
-individual-level theory
-long term
-cumulative
-congnitive/affective
Term
social learning theory
Definition
attention to learning of
performance --> behavior --> performance of behavior
of behavior
Term
categorize social learning theory
Definition
-causes change
-individual level
-long-term
-non-cumulative
-behavioral focus
Term
excitation transfer
Definition
exposure to exaggeration of
arousing content --> arousal --> feelings
Term
categorize excitation transfer
Definition
-causes change
-individual level
-short term
-non-cumulative
-affective focus
Term
exemplification
Definition
exposure to recall of examples used in beliefs
examples --> examples --> and judgments
(in news)
Term
categorizing exemplification
Definition
-causes change
-individual level
-long term
-non-cumulative
-cognitive focus
Term
desensitization
Definition
repeated reduced emotional acceptance of
exposure --> response ------> depicted behavior
Term
categorizing desensitization
Definition
-cases change
-individual level
-long term
-cumulative
-behavioral/affective focus
Term
catharsis
Definition
negative exposure to others vicarious release
feelings --> acting out feelings --> of feelings -->
reduction of
original feelings
Term
categorizing catharsis
Definition
-causes change
-individual level
-short-term
-non-cumulative
-affective focus
Term
reinforcement
Definition
exposure to content --> predisposition reinforced
Term
categorize reinforcement
Definition
-does NOT cause change
-individual level
-long-term
-non-cumulative
-cognitive/affective/(behavioral) focus
Term
theories related to media violence
Definition
-social learning theory
-excitation transfer
-desensitization
Term
theories used for race in crime news
Definition
-exemplification
-social learning theory
-cultivation * most commonly used
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