Shared Flashcard Set

Details

CMN 277
Radio: The Hits Keep Coming
29
Communication
Undergraduate 3
02/07/2010

Additional Communication Flashcards

 


 

Cards

Term
electromagnetic spectrum
Definition
The range of frequencies that can be used for transmitting radio waves with electricity
Term
Morse code
Definition
Telegraph code of dots and dashes invented by Samuel Morse
Term
broadcasting
Definition
Using wireless technology to instantaneously reach a wide audience
Term
wireless telegraphy
Definition
name for early radio transmissions, before human voices could be carried on the airwaves
Term
Audion
Definition
A tube invented by Lee De Forest that was designed to pick up and amplify radio signals; also known as a vacuum tube.
Term
toll broadcasting
Definition
Early plan for radio revenue in which access to radio time would be by fee
Term
sustaining programming
Definition
Regular unsponsored broadcast shows designed to maintain audience contact until advertising can be sold for that time.
Term
network
Definition
A group of interconnected broadcast stations that share programming; also the parent company that supplies that programming.
Term
owned & operated stations
Definition
Broadcast stations possessed by and run by the network; they usually carry everything the network provides.
Term
network affiliate
Definition
A local station that has a contractual relationship to air a network's programming
Term
spectrum scarcity
Definition
Limited nature of broadcast frequencies
Term
"public interest, convenience, and necessity"
Definition
A phrase from the Radio Act of 1927 requiring that broadcasting be good for the community
Term
Federal Commununications Commission (FCC)
Definition
Government agency in charge of regulating all means of interstate telephone and radio communication
Term
call letters
Definition
Broadcast station identifications assigned by the FCC
Term
amplitude modulation (AM)
Definition
Radio transmissions created by changing (modulating) the power (amplitude) of the carrier wave
Term
frequency modulation
Definition
Transmissions created by changing the speed at which radio waves are generated
Term
transistor
Definition
A durable, solid-state, miniature version of the large and fragile vacuum tubes used in early radios
Term
format
Definition
Consistent programming formula with a recognizable sound and personality
Term
Top 40
Definition
Radio format in which the current 40 best-selling songs are played in rotation
Term
payola
Definition
A practice in which record companies paid radio station personnel to play certain records
Term
analog radio
Definition
Radio transmissions in which an electronic waveform represents the sound on a carrier wave
Term
digital radio
Definition
signal transmissions by assigned numbers rather than analog waves
Term
dayparts
Definition
Time divisions that radio stations make in the day in order to determine programming
Term
format clock
Definition
Graphic used by radio programmers showing each feature of the programming hour
Term
sampling
Definition
Measurements taken from a small percentage of the audience, chosen to represent the behavior of the rest of the audience; broadcast ratings are a form of sampling
Term
turnkey networks
Definition
Companies that provide fully automated around-the-clock programming for radio stations
Term
public radio
Definition
Broadcast outlets that derive their income from sources other than the sale of advertising time; also known as noncommercial
Term
shock jocks
Definition
Radio personalities who derive humor and ratings from lewd and tasteless comments, using tactics such as vulgarity, racism, sexism, and cynicism.
Term
private radio stations
Definition
Low power, unlicensed, illegal stations
Supporting users have an ad free experience!