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Details

CMN 277
1 Media in a Changing World
28
Communication
Undergraduate 3
01/21/2010

Additional Communication Flashcards

 


 

Cards

Term
Media Literacy
Definition
The ability to understand and make productive use of the media
Term
Media Criticism
Definition
The analysis used to assess the effects of media on individuals, societies, and cultures.
Term
Communication
Definition
The process of humans sharing messages
Term
Feedback
Definition
Messages that return from the recipient to the source.
Term
Noise
Definition
Anything that interferes with the communication process.
Term
Mediated Communication
Definition
Messages conveyed through an interposed device rather than face-to-face.
Term
Medium, Media
Definition
An interposed device used to transmit messages. Plural of medium.
Term
Mass Communication
Definition
Mediated messages transmitted to large, widespread audiences. (Anyone sharing information with any audience)
Term
Mediated Interpersonal Communication
Definition
The sharing of personal messages through an interposed device.
Term
Convergence
Definition
The merging of technologies, industries, and content, especially within the realms of computer, telephone, and mass media.
Term
Cultural Imperialism
Definition
The displacement of a nation's customs with those of another country.
Term
Economies of Scale
Definition
Savings that accrue with mass production.
Term
Synergy
Definition
A combination in which the whole is more than the sum of its parts.
Term
Cross-merchandizing
Definition
Promoting a product in one form to sell it in some other form.
Term
Group Ownership
Definition
The acquisition of the same type of business in more than one market area by one company.
Term
Conglomerates
Definition
Large companies that own many different types of businesses
Term
Vertical Integration
Definition
A business model in which a company owns different parts of the same industry.
Term
Antitrust Laws
Definition
Laws that prohibit monopolistic practices in restraint of trade.
Term
Horizontal Integration
Definition
Corporate growth through the acquisition of different types of businesses.
Term
Monopoly
Definition
An economic situation in which one company dominates an entire industry
Term
Oligopoly
Definition
An economic situation in which a small number of companies dominate an entire industry
Term
Entrepreneur
Definition
An individual who invests the time and money to start a new business
Term
Censorship
Definition
Any act that prohibits an act of expression from being made public
Term
Fourth Estate
Definition
The press as an unofficial fourth branch of the government.
Term
Adversarial Relationship
Definition
A relationship in which two parties contend with or oppose each other. In the US, the media are expected to have an adversarial relationship with the government so that they can serve a watchdog role.
Term
First Amendment
Definition
The part of the US constitution's Bill of Rights that guarantees freedom of speech.
Term
Prior Restraint
Definition
Prevention of publication by the goverment.
Term
Gatekeepers
Definition
Those who determine what messages will be delivered to media consumers.
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