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Details

Cm 370
communication research methods
53
Communication
Undergraduate 3
10/12/2010

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Cards

Term
#1 means to gathering quantitative data
Definition
Surveys
Term
Evaluation research
Definition
asses performances of specific programs
Term
Exit poll
Definition
asking people how they voted just after they voted
Term
Summative evaluation
Definition
eval after
Term
Response rate
Definition
# of usable responses

# usable data/# sampled
Term
longitudinal survey
Definition
surveys multiple points
Term
cohort study
Definition
longitudinal- statified and NR
Term
Sampling Frame
Definition
list of pop from which they will sample
Term
political poll
Definition
public opinion on political issue
Term
market research
Definition
consumer preferences
Term
formative evaluation
Definition
eval durring
Term
need anal
Definition
b4
Term
cross sectional survey
Definition
meet 1 time
Term
trend study
Definition
1 RS 2 RS
Term
Panel study
Definition
RS NR
Term
5 steps to Quantitative content anal
Definition
select text, unitize, catagorize, place in categories, and analize
Term
physical units
Definition
space and time
Term
referential units
Definition
character units- temporal
Term
Calc intercodal reliability
Definition
2m/n1+n2
Term
Qual cont anal
Definition
meaning associated with the messages
Term
Quant content anal
Definition
systematic and replicable
Term
thematic units
Definition
theme (whats left)
Term
syntactical untis
Definition
kinds, indv. words or sent
Term
propositional units
Definition
polar oppisites
Term
naturalistic inquiry
Definition
research in natural enviroment- no lab
Term
autobiography
Definition
writing about self
Term
grounded theory
Definition
testing a theory
Term
ethnomethodology
Definition
linquistics- everyday talk
Term
autoethnography
Definition
how your presence impacted culture
Term
complete participant
Definition
fully inv and they dont know
Term
obs as partic
Definition
marginally inv, they dont know
Term
direct obsv
Definition
obs 1st hand
Term
triangulate
Definition
use multiple data collection methods
Term
biography
Definition
writing about someone
Term
case study
Definition
study about one specific case
Term
ethnography
Definition
describing cultures other than own
Term
critical ethnography
Definition
empowerment of oppressed group
Term
partic as obsv
Definition
fully inv and part knows
Term
going native
Definition
you become X
Term
Measures of central tendancy
Definition
mode, median, mean
Term
measures of dispersion
Definition
range,variance, and SD
Term
Mode
Definition
appears mose
Term
median
Definition
middle
Term
mean
Definition
avg
Term
full range
Definition
highest - lowest
Term
high range
Definition
highest - median
Term
SD
Definition
how much scores in a data set vary from mean: sum of squares div/ number then sq root
Term
Z score
Definition
number-mean over SD
Term
summary statistics
Definition
summarize on avg
Term
statistical data anal
Definition
what quant data mean to researchers
Term
outlier
Definition
extreme
Term
variance
Definition
sum of squares div by number
Term
standard score
Definition
how many SD each score is from mean
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