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Anheuser-Busch Case in book |
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Definition
market share was decreasing and in a saturated market and found 2 ways to regain: steal customers or create new products --must look at BI to understand consumer behavior - try to find new market -- low carb craze and healthier purchasing habits |
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ETL: extract, transform, and load |
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take info from firm and converting it to some standardized format; data is coming from all different directions; put this data into big warehouse |
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on-demand business intelligence |
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outsource your bi needs to another over the internet; don't have to house and maintain the software yourself; shift data to be housed somewhere else (reason why some companies dont choose bi on demand) |
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way to generate new info by searching databases; forecasting and looking to the future; filter the info and find the right combinations ; ex: restaurants use effectively bc operations-based |
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use technology to find the problem (restaurant example) |
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: to increase customer loyalty and satisfaction; improve growth strategies; discover process inefficiencies; identify and respond to adverse situations before they affect performance; optimize resource allocations; BI |
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OLAP: Online Analytic Processing |
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Definition
-querrying data on speed --ask much more complex kinds of queries
-drill down by filtering data set and keep adding dimensions till get to sufficient amount of data
-looking at data with many dimensions (3+)--and can see trends over time
-data table like a cube
Ex: look at total sales and drill down by region, to city, by indy stores and pinpointed specific store where sales had gone down (Ruby tuesday) --OLAP helps them identify it |
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: a lot of data and try to find one interesting
-dont ask a specific query like in OLAP, sino cuales productos venden bien, y if they sell well then data mining might specify a category to look at --software finds a relationship for you..you dont ask a specific question
-ex: direct marketing, trend analysis --looking at patterns
-let software find the patterns for you --ex: find a product whose demand varies by region, which region has most valuable customers? which products sell well together? (diapers and beer) |
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looking at unstructured data; use ETL --and format it so can do BI on it
-try to find unexpected patterns ex: posts on social networks |
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most general; any info system that provides support for quantitative decisions; must have some type of quantitative/mathematical model to support the design phase; helps you make final decision |
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exec support system; precursor to BI as we know it; support sytem that is directed at execs; quick pulse of whats going on at highest level of org |
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group support system; for consensus building --which product should we move forward with first |
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captures meta info about who knows what --what's in your head and cant really put into system |
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Automated Decision Support |
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set of tools that you can implement into DSS, ESS or GDSS --further enhances the decision making support in an automated system |
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dashboards --gives easy access, big picture info |
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What was the role of networking (or lack thereof) in the Dec. 25, 2009 attempted bombing of a US airliner? |
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needed to share info through intranet |
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servers, printers, modems, etc. (any devices that can hook up to internet or other computers in a network |
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the most secure way/highest quality to send data |
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devices can interface with each other |
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: generally understood pattern of behavior |
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Transport Control Protocol/Internet Protocol: |
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standard by which internet works (ex: hypertext tranfer protocol - http) --file transfer protocol (when attach a document to an email)
-TCP piece makes sure packets get reassembled in correct order
-IP makes sure packets get routed in the most efficient way |
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the route of transmission is used and held throughout transmission (ex: call waiting --no one else can use line) |
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do not have dedicated lines. every transmission gets divided into packets and each packet gets routed along network in most efficient manner; much more efficient |
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enable a network to carry multiple types of content (data, voice, video all on single network) --must for efficient and cost effective to manage because 1 network instead of bunch of separate networks ex: phone (phone service, internet access etc) |
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high capacity ..allows a lot of info from different sources/streams being transferred at same time |
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devices that connect around you as an individual (printer connected toy your comp, iPod syncing to computer) |
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VPM: virtual private network: |
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uses public lines but transmits secure data; typical way bus partners send info ; based on access |
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free to all in the internet but info can be shared outside the organization |
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network of networks; largest WAN in the world; who owns? no one |
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enterprise systems, Functional and mngmt info systems, transaction processing systems, personal and productivity systems , and global systems |
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interorganizational systems
-SCM
-also in global systems and veyr large special systems |
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global systems and very large special systems
-CRM |
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: allows you to access a network --base station for a network
hot spot: public access point |
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3rd generation wireless; multimedia/multi data streams |
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speed is faster; packet-based network |
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deep integration to physical environ: |
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connect information in an autonomous fashion --the semantics web
-idea is for the computer/internet to gain some knowledge when conducting your search -- searching for holiday and gives offers with it relative to that ; or clothes shopping
-as you use the internet, your computer starts to learn about you and becomes your personal assistant
-providing services to you and doing things for you --computer is proactive in doing things for you ahead of time |
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: digital business of any kind
-Semantics |
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C2C: consumer to consumer (not ebay bc there is an intermediary; craig's list is one) |
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any electronic interaction with gov (paying tickets) |
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very liquidated; ebay, overstock.com, half.com |
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electronic marketplaces and exchanges |
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: use of digital technologies so indys in groups can work together for products and services |
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facilitate the mvmt of info as it flows through the sequence steps that make up an org's work procedures |
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chronological collaborative journal; unstructured format --so discovery is more difficult |
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something that can be edited by any users --can give you the best content --collaboration -can make one in your business talking about how so successful in getting clients |
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RSS: really simple syndication |
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: you get updates from a web source with automated delivery of internet content |
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supports discovery --tags make it very easy to search and find content |
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way of getting to something else - a gateway |
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based on a specific topic |
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all about connecting people and collaboration
-may improve internal bus processes and marketing |
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