observe and record behavior; looking for a pattern of the results

 can either observe in a laboratory or naturalistic

- in a lab ppl may not act normal but can have controlled enviornment and is concistient vs. in a natural setting were people are natural and you dont control the enviornment

-collects alot of info, and is cost effective; self report (can lie or not be aware)

- detailed about individuals or groups and can take alot of time and money

Detailed investigation of one person; lets us look at something we might not be able to manipulate

- look at these studies when morals get in the way of wanting to know

research in which the goal is to describe the strenght of the relationship between two or more events or characteristics

- the relationship between one or more variables

a number based on statistical analysis that is used to describe the degree of association

- the number that explains the relationship between -1 and 1