Name two Federal websites that can be used as accurate resources

1.National institutes of health

2. CDC

Name 2 National non governmental websites:

1. The American Heart Association

2. American Lung Association

3. American Cancer Society

The following are examples of important considerations in health policy development

Ture or False?

community needs assessment

scientific assessment of results

impacts of current programming

avaliable resources to support and maintain policy

contacting a policy maker to discuss a public health problem

attempts to change the normative behavior of the media to alter public policy/

practice and create environmental change

step 1 set the agenda to garner media attention in order to alter the publics

perception of a public health issue

step 2 frame the issue by selecting specific content to present as

important

Asian/Pacific Islander

a. minimize distracting details in pictures

b. include people from intended audience in designing pictures

c.ask, how can I use pictures as my key points

d. use simple language conjunctions with pictures

e. all of the above

Television, Newspaper, Radio, Internet

True

• tailors health related messages to audiences need. Persuade the audience to adopt health attitudes and behaviors.

• increase awareness, motivation, skill development, positive attitudes.

• Empowers individuals to improve health

• On a community level, effective health communication helps with?

• influencing public policy, environmental changes, improve health service delivery, empowerment, creating healthy social norms.

1. What is included in electronic communications?

1. email, web surveys, interactive TV, chat rooms, teleconferencing, blogs, CD’s, social networking.

1. What are some disadvantages of electronic communications?

1. credibility and access are issues. poor or inaccurate info, privacy/confidentiality.

1. Advantages of interactive media?

1. customize info, info access on demand, wider reach at faster pace, convenient.

1. What is included in Educational media?

1. charts, diagrams, maps, videos, field trips, posters, pictures, handouts, powerpoints.

1. To have an effective educational media aid it must be able to?

1. stand alone, illustrate one key point for each aid, use pictures with short key words, be clear and uncluttered.

1. When evaluating the delivery of communication strategies, you should use:

1. multiple types of evaluations

What community resources are available?

 Who are the allies and adversaries on this issue?

Who else shares the problem?

• What are the three areas of policy development?

1.       policy process investigates options to increase adoption

2.       policy content use data to investigate effective elements

3.       policy outcomes evaluate the impact of policy

• Regarding advocacy, The Code of Ethics for the Health Education Profession states that health education specialist have a responsibility to promote, maintain, and improve?

Individual, family, and community health

• An individual acting as a private citizen can participate in any level of advocacy or lobbying but they must take care to?

Not use any resources that belong to their employer when acting as a private citizen

The Health education Specialist wishes to raise public awareness of an important health issue usingsuch tools as a press release, Letter to the Editor, and Interactive Web 2.0 resources. Awareness Strategies using these tools would be considered:

A. media advocacy

B. policy advocacy

C. legislative advocacy

D. public practice advocacy

Your advocacy efforts are starting to be successful in a town that has been historically pro-tobacco. The city council has voted 4-1 to hold a town hall meeting to discuss a clean indoor air ordinance. Which type of advocacy benchmark is this?

A. community or individual behavior

B. shifts in critical mass

C. Changing definitions/reframing

D. institutional policy 

A health department wishes to create educational print materials for community members with language disorders and low literacy levels. Which would be the most effective in determining reading level?

A. Crisp Readability Formula

B. FLASH

C. SMOG

D. Log-Gunning index

C. Smog

Simple Measure of Gobbedygook

The local cancer control coalition is searching for evidence-based programs and policies for cancer prevention in their community. In the future, they also want to draft evidence-based policy and legislation. What would be the most appropriate resource to review?

A. Decision Maker Matrix

B. Benchmark Developement Framework

C. Advocacy Evaluation Resources

D. Guide to Community Preventative Services

A health education specialist is tasked with evaluating the impact of policy decisions regarding the implementation of a new obesity prevention program. Specifically related to policy developement, they are focusing on policy:

A. outcomes

B. content

C. process

D. action

The health education specialist needs to communicate a revention message to a proactive, health information seeking audience. According to the needs assessment, the audience wants to obtain their information in a self-paced format and wants instant updates as new information becomes available. Which health communication channel would be best?

A. Radio

B. Groups

C. Internet

D. Print newspapers

The three key domains for evidence-based health policy include:

A. Process, content outcome

B. Process, impact, outcome

C. Formative, summative, impact

D. Impact, surveillance, outputs

Attempting to provoke change within a society using tools such as educational activities, coalition building, lobbying and media communication is:

A. cultural competence

B. advocacy

C. health literacy

D. consumer-driven health care

A health care provider is talking with a patient. Which of the following is most important in keeping an open line of communication?

A. be aware of patient's possible feelings of fear, embarrassment or resentment

B. maintain ab authoritarian attitude so the patient takes the situation seriously

C. Always use scientific/medical terminology

A health education specialist is designing a health communication campaign to increase physical activity among school-aged youth. The best group to work with to develop and pretest the campaign's message and educational material is:

A. other health educational specialists in the school's local community

B. area medical and social service personnel

C. local mass media experts

D. school-aged youth

In order to help account for milestones in health advocacy work or policy change, it is helpful to use:

A. list of challenges

B. benchmarks

C. historical accounts

D. standards

After a clean indoor air ordinance passes with the help of advocacy efforts, Big Tobacco attempts to overturn it. A community health coalition stops its campaign. Which type of advocacy benchmark is this?

A. Changing definitions/reframing

B. Shift in critical mass

C. Holding the line

D. Institutional policy 

Which health education professional organization exists specifically to protect and promote the health of children and youth by supporting coordinated school health programs as a foundation for school success?

A. American School Health Association(ASHA)

B. Eta Sigma Gamma (ESG)

C. American Associaion for Health Education (AAHE)

D. American Public Health Association's School Health Education and Services Section (APHA-SHES)

The most recent 18-month project to validate the contemporary practice of entry-and advanced-level health education specialist was the:

A. Competency Update Project (CUP)

B. Health Educator Job Analysis (HEJA)

C. 2006 Revised Framework

D. National Commission on Certifying Agencies (NCCA) 

MEd

the pursuit of influencing outcomes- including public policy and resources allocation decisions within political, economic, and social systems and institutions that directly affect people’s lives

Involves ideas, beliefs, values, customs, and norms that are learned from family and community and are passed down from generation to generation

1.reading professional journals

2. attending professional meetings

3. taking courses

4. authoring journal aticles, chapters, books

5. presenting at professional meetings

6. participating in other professional development activities

 Answer: Readability test that stands for:

Simple Measure of Gobbledegook

• Explain community organizing as applied to health education.

Answer: a process by which community groups are helped to identify common problems or goals, mobilize resources, and develop and implement strategies for reaching their goals they have collectively set.

• Explain media advocacy as applied to health education

Answer:change the normative behavior of the media to alter public policy. Examples: Web 2.0—MySpace, Facebook, Twitter, LinkedIn

Shows public health burden

Demonstrates priority of an issue over many others

Shows relevance at the local level

Shows benefits from an intervention

Personalizes an issue by telling a compelling story of how peoples’ lives are affected

Estimates the cost of the intervention

Goals

Organizational considerations

Constituents, allies, and opponents

Targets

Tactics

• Advocacy strategies can be categorized into six areas, these are?

Voting behavior

Electioneering

Direct lobbying

Grassroots lobbying

Use of the internet to access information on health issues

Media advocacy

The organizing, financing, and delivery of health-related policy are affected by the following forces:

Congress, federal health agencies, states, health care providers, businesses, and local communities.

After a clean indoor air ordinance passes with the help of your advocacy efforts, Big Tobacco attempts to overturn it. Your community health coalition stops its campaign. Which type of advocacy benchmark is this?

a. Changing definitions/reframing

b. Holding the line

c. Shift in critical mass

d. Institutional policy

True or False. Building relationships with the decision makers as well as those who influence them will help health education specialists influence health policy.

1. Assess needs, assets, and capacity for health education

2. Plan Health Education

3. Implement health education

4. Conduct evaluation and research related to health education

5. Administer and manage health education

6. Serve as a health education resource person

7. Communicate and advocate or health and health education

1. facilitate national level communication, collaboration, and coordination

2. provide forum for the identification and discussion of issues

3. formulates recommendationand takes appropriate actions on issues

4. communication and advisory resource

5. exploration and resolution of issues

1. update skills and knowledge

2. networking with peers and mentors

3. identifying collaborators for research and puplication opportunities

4. job banks

5. increased ability to influence local and state policy

6. Growth and maintenance of supportive partnerships