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chaptr 6
chapter 6
7
Marketing
11th Grade
03/27/2014
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Term
Direct channel
 Definition
path without any intermediaries dc
Term
Direct marketing
 Definition
marketing activites to sell directly to customder d
Term
ndirect channel
 Definition
the path the product take with intermedai btweeen a poducter and comsumwer n
Term
agents
 Definition
person who connects the prodcut with the buyer a
Term
wholesalers
 Definition
resellers who by goods w
Term
retailers
 Definition
by goods and sell them directly to customer r
Term
multiple channels
 Definition
more the one type of intermedaiary m
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