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coping with uncertainty by formulating future courses of action to achieved specified results |
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Planning & Strategic Management |
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1.Establish the organization's mission and vision 2.Formulate the grand strategy 3.Formulate the strategic plans, then the tactical and operational plans 4.Implement the strategic plans 5.Control the strategy |
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1.Helps you check on your progress 2.Helps you coordinate activities 3.Helps you think ahead 4.Helps you cope with uncertainty |
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Four basic strategy types |
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Defenders, Prospectors,Analyzers, Reactors |
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experts at producing and selling narrowly defined products |
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focus on developing new products and in seeking out new markets, rather than waiting for things to happen |
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let other organizations take the risks of product development and marketing and then imitate what seems to work best |
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make adjustments only when finally forced to by environmental pressures |
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businesses are continuously cycling through decisions about three kinds of business problems : (1) entrepreneurial, (2) engineering, and (3) administrative |
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Mission statement--> Vision statement--> Strategic Planning--> Tactical Planning--> Operational planning |
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expresses the purpose of the organization |
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long-term goal describing "what" an organization wants to become; clear sense of the future and the actions needed to get there |
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determine what the organization's long-term goals should be for the next 1-5 years with the resources they expect to have available |
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determine what contributors their departments or similar work units can make during the next 6-24 months |
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determine how to accomplish specific tasks with available resources within the next 1-52 weeks |
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specific commitment to achieve a measurable result within a stated period of time(objective) , strategic,tactical,operational |
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set by and for top management and focus on objectives for the organization as a whole |
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set by and for middle managers and focus on the actions needed to achieve strategic goals |
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set by and for first-line managers and are concerned with short-term matters associated with realizing tactical goals. |
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Specific Measurable Attainable Results-oriented Target dates |
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defines the course of action needed to achieve the stated goal |
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designed for a 1-year period, defines how you conduct your business based on the action plan, and identifies clear targets such as revenue, cash flow, and market share |
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plans developed for activities that occur repeatedly over a period of time, consists of policies, procedures, and rules |
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outlines the general response to a designated problem or situation |
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outlines the response to a particular problem or circumstances |
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designates specific required action |
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plans developed for activities that are not likely to be repeated in the future |
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encompasses a range of projects or activities |
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plan of less scope and complexity than a program |
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1.Jointly set objectives 2.Develop action plan 3.Periodically review performance 4.Give performance appraisal and rewards, if any |
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The Planning/Control Cycle |
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1.Make the plan 2.Carry out the plan 3.Control the direction by comparing results with the plan 4.Control the direction by taking corrective action in two ways -Correcting deviations -Improving future plans |
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large-scale action plan that sets the direction for an organization |
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process that involves managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals |
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Why strategic management and planning are important |
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provide direction and momentum, encourage new ideas, develop a sustainable competitive advantage |
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Sustainable competitive advantage occurs when an organization can stay ahead in what four areas? |
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Being responsive to customers, innovation,quality,effectiveness |
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attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. "performing different activities from rivals or performing similar activities in different ways" |
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involves expansion-as in sales revenues market share, number of employees, or number of customers |
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involves little or no significant change |
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involved reduction in the organizations efforts, retrenchment |
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process of choosing among different strategies and altering them to best fit the organizations needs |
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putting strategic plans into effect |
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consists of monitoring the execution of strategy and making adjustments, if necessary; engage people, keep it simple, stay focused, keep moving |
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means gaining information about one's competitors' activities so that you can anticipate their moves and react appropriatley |
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careful monitoring of an organization's internal and external environments to detect early signs of opportunities and threats that may influence the firm's plans |
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skills and capabilities that give the organization special competencies and competitive advantages in executing strategies in pursuit of its mission |
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organizational weaknesses |
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drawbacks that hinder an organization in executing strategies in pursuit of its mission |
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organizational opportunities |
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environmental factors that the organization may exploit for competitive advantage |
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environmental factors that hinder an organization's achieving a competitive |
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attention to detail and a frugality that shuns waste of every kind |
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parts were supplied by outside companies rather than trusted traditional suppliers |
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stressed commitment to customers, still ranks high in quality |
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hypothetical extension of a past series of events into the future |
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creation of alternative hypothetical but equally likely future conditions, also called scenario planning and scenario analysis |
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Porters 5 Competitive Forces |
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1.Threat of new entrants 2.Bargaining power of suppliers 3.Bargaining power of buyers 4.Threat of substitute products or services 5.Rivalry among competitors |
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porters 4 competitive strategies |
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Definition
1.Cost leadership 2.Differentiation 3.Cost-focus 4.Focused-differentiation |
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keep the costs,and hence prices, of a product or service below those of competitors and to target a wide market |
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offer products that are of unique and superior value compared to those of competitors but to target a wide market |
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keep the costs of a product below those of competitors and to target a narrow market |
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offer products that are of unique and superior value compared to those of competitors and to target a narrow market |
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company makes and sells only on product within its market,benefit-focus, risk vulnerability |
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operating several businesses under one ownership that are not related to one another, related unrelated |
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because more than one product |
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administration spread over several businesses |
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the sum is greater than the parts |
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a means of evaluating strategic business units on the basis of (1) their business growth rates and (2) their share of the market |
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consists of using questioning, analysis, and follow-through in order to mesh strategy with reality, align people with goals, and achieve results promised , central part of any company's strategy |
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consider who will benefit you in the future |
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consider how success will be accomplished |
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consider what path will be followed |
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Building a foundations of execution |
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1.know your people and your business 2.Insist on realism 3.set clear goals and priorities 4.follow through 5.reward the doers 6.expand the capabilities 7.know yourself |
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