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Chapter One; PR
For Exam
5
Communication
Undergraduate 2
02/15/2012

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Cards

Term
Define PR
Definition
the management of communication between a n organization and its public
Term
How much do organizations spend a year on PR?
Definition
141 Billion
Term
How many universities offer a PR curriculum? How many offer a degree or certification program?
Definition
600, 218 in 39 countries
Term
What are the components of public relations and what is the integrated work of PR?
Definition
Community relations, counseling, crisis management/risk communciation, development and fundraising, employee/member communication, financial and investor relations, government affairs, graphics, image consulting, image making, image restoration, industry relations, integrated communications,internal/organizational communication, international public relations, issues management, media relations, member relationships, multicultural relationships, public affairs
Term
What are the words that have to be included in any definition of public relations?
Definition
Management, Relationships, Strategic Research and Evaluation, Communications, Advocacy, Public Interest (Ethics),Continual Process, Solve Problems, Performance (the bottom line)
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