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Chapter nine
Viscomm final
11
Advertising
Undergraduate 3
12/06/2011

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Cards

Term
What is an informational graphic?
Definition
Visual displays that can be anything from a pleasing arrangement of facts and figures in a table to a complex, animated interactive diagram with accompanying text and audio that help explain a story’s meaning.
Term
Which national newspaper has been on the "forefront" in the use of informational graphics?
Definition
USA Today
Term
On what date was that national newspaper launched?
Definition
Wednesday, September 15, 1982
Term
4. What is unique about the USA Today newspaper racks? What were they designed to look like? Who designed these racks?
Definition
Fred Gore designed the racks to look like television sets.
Term
On what date and in what newspaper was the first daily weather printed? Who composed this map?
Definition
The Times of London, April 1, 1875
Term
In what year did NASA launch the first geosynchronous weather satellite? What was the name of this satellite?
Definition
1960; TIROS-1
Term
For what was USA Today criticized?
Definition
The newspaper has been criticized for its abbreviated, “fast-food,” writing style, and has often been referred to as the “McPaper.”
Term
What United States publications established in 1850 were leaders in the use of illustrations?
Definition
Frank Leslie’s Illustrated Newspaper and Harper’s Weekly
Term
What is a “Word Cloud”? How does one work?
Definition
Created in a program like Jonathan Feinberg’s Wordle, a Word Cloud is a combination of the most numerous words in a block of text or website.
Term
According to Edward Tuftle, what are the four things a high-quality infographic should do?
Definition
Have an important message to communicate
Convey information in a clear, precise and efficient manner
Never insult the intelligence of readers or viewers
Always tell the truth
Term
According to the textbook, what is the next evolution of the infographic? What must it do to capture viewers and engage users?
Definition
The web will someday combine all media. When that occurs, infographics must be engaging, challenging, and non traditional
Supporting users have an ad free experience!