Term
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Definition
| manufactures and wholesalers should make all decisions with a concern for the challenges faced by retailers in the channel |
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Term
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Definition
| the relationship between the parties should be driven by a strategic plan to advance the relationship, and through this, advance the outcomes for the parties involved |
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Term
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Definition
| contact points should go beyond marketing and buying to include areas such as finc, logistics, quality control, and facilities management in addtion to senior management teams of all firms |
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Term
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Definition
| solid financial targets should be set and met in terms of profitability and the management of both hard and soft costs |
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Term
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Definition
| systems should be designed and put in place to support the activites of the relationship |
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Term
| Focused on Immediate Consumer Repsonse |
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Definition
| Successful channel members implementing category management should be able to give consumers what they want more rapidly than firms operating within traditional marketing channels |
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Term
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Definition
| expresses the connection and integration of all members of the marketing channel |
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Term
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Definition
| manufacturers make one or few products, whereas customers need a wide variety and deep assortment of different products |
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Term
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Definition
| Manufacturers produce large quantities of a product to gain the benedtis of economies of scale |
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Term
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Definition
| because manufacturers cannot make products on demand, the channel must provide for the storage of products for future purchase and use |
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Term
| Maintaining Convenient Locations |
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Definition
| Because manufacturers and customers are separated geographically, the channel must overcome this spatial discrepancy by making products available in convenient locations |
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Term
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Definition
| channels add value to products by offering facilitating services and standardizing the exchange process |
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Term
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Definition
| is the most restrictive type of market coverage |
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Term
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Definition
| give several merchants or outlets the right to sell a product in a defined geographic region |
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Term
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Definition
| makes a product available at the maximum number of mercahnts or outlets in each area to gain as much exposure and as many sales opportunities as possible |
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Term
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Definition
| the informational and technological linkages among firms in the supply chain network |
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Term
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Definition
| the sense of compatible goals and objectives among firms in the supply chain network |
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Term
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Definition
| the recognition of mutual interdependence among members of the supply chain network |
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