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Chapter 9: Public Opinion
N/A
23
History
Undergraduate 1
11/04/2012

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Term
Public opinion
Definition
the collection of attitudes, opinions, and preferences of the general public.
Term
Population
Definition
in statistical research, the entire group about which you want to learn.
Term
Sample
Definition
in statistical research, a subset of the population chosen to provide information for the research about the population.
Term
Random selection
Definition
choosing a sample such that each member of a population has an equal chance of being selected into the sample.
Term
Margin of error
Definition
in statistical research, the range of outcomes we expect for a population, given the data revealed by a sample drawn from that population.
Term
Biased sample
Definition
a sample that, because it does not accurately represent the overall population, is likely to lead to erroneous conclusions about the population.
Term
Priming
Definition
the process by which certain issues, or certain aspects of an issue, are made to seem more important in make a decision.
Term
Framing
Definition
portraying a problem or decision so as to highlight certain aspects and influence decision making.
Term
Rationality
Definition
the habit of choosing the best choice among available options given one's interests and information.
Term
Ideology
Definition
a coherent, organized set of ideas and principles that functions as a core on which individuals draw when forming their attitudes about public affairs.
Term
Party identification (partisanship)
Definition
loyalty or psychological attachment to a political party.
Term
Non-attitude
Definition
a lack of opinion on an issue, or an opinion so weakly held that it does not enter into a person's calculations about voting or taking some other political action, even though the person amy express an opinion to a pollster.
Term
What is the relationship between the public and the president?
Definition
A special kind of principal-agent problem: the president works for all the people, they “hire” the president. → the president struggles to incorporate the views of 300 million people into the decision making process.
Term
What are ways to measure public opinion?
Definition
1. Early attempts at measuring: The size of the crowds at rallies and straw polls, but they did not accurately represent the views of the public.

2. Random sampling: by sampling a small fraction of randomly selected respondents from the population, social scientists can get an accurate picture of what an entire group will do/wants.

3. Question writing: by wording a question in a particular way, interest group leaders can publicize results that are favorable to their policy interests.
Term
What is push polling?
Definition
a form of marketing and campaigning: people are given information that reflects poorly or well on a particular candidate, and then asked if they would vote for that candidate on the basis of that information.
Term
Where do political attitudes come from?
Definition
1. Socialization: parents play a primary roles, cue-givers influence the way their peers think about politics, major events can change people’s partisanship and ideology, and the media can be a source of an individual's opinion.

2. Interest and Rationality:
• People’s response are consistent with their self-interest in particular public policies → protecting their interests.
• “Rational choice” is not always the route citizens take, emotions play a large role in voting.

3. Group Attachments: Group interest guides individuals’ political attitudes and opinions; people orient themselves in the political world by connecting cognitively with groups.
Term
What is the American Creed?
Definition
A set of widely shared values and it has been instrumental in allowing the US to stay united and relatively free of group-on-group violence.
Term
What are the fundamental attitudes in the American political system?
Definition
1. Ideologies, which relate to attitudes about concrete issues that confront the American government today.

2. Party identification, which according to the Michigan Model, is a psychological orientation to the political world that colors how people evaluate policies and candidates.
Term
Why do political leaders partake in private/public polls?
Definition
Political leaders want to know how many people are evaluating them negatively and how many are satisfied enough to keep them in office.
Term
What is "rational ignorance"?
Definition
Free riding off people who happen to like politics (cue-givers). As long as people can learn the necessary information to make wise choices from people they trust and who share their interest, then general ignorance of politics is not a major problem.
Term
Why are American's ideologies not far spread across the spectrum in comparison to other countries?
Definition
The US was founded on basic principles that transcend ethnicity, religion, and class, whereas other countries were organized along those lines.
Term
What occurs when public opinion sends clear signals? What about conflicting signals?
Definition
• When public opinion, world events, and the interests within one’s own political party all point in the same directions, politicians will move in that direction.

• When information about public opinion sends conflicting signals, it grants leaders a certain freedom to make policy decisions based on other grounds.
Term
What is the landscape metaphor?
Definition
It conceptualizes the role of public opinion within the American political system.
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