Term
| Product/Service Purchase Classification System |
|
Definition
| A description of the way consumers shop for products based on their need and perception of products. |
|
|
Term
|
Definition
| A clearly identified segment of the market to which a company wants to appeal. |
|
|
Term
|
Definition
| Components of a market in which people have one or more similar charateristics. |
|
|
Term
|
Definition
| The way marketing activities are planned and coordinated to achieve an organization's goals. |
|
|
Term
|
Definition
| A clear written description of the marketing strategies of a business and the way the business will operate to accomplish each strategy. |
|
|
Term
|
Definition
| The unique, memorable qualities of a brand. |
|
|
