Shared Flashcard Set

Details

Chapter 9 - Textual Analysis
N/A
33
Communication
Undergraduate 3
01/26/2012

Additional Communication Flashcards

 


 

Cards

Term
Textual analysis
Definition
the method communication researchers use to describe and interpret the characteristics of a recorded or visual message
Term
"What is the nature of communication"
"How is communication related to other variables?"
Definition
The two major questions in communication research that textual analysis is used to answer
Term
Transcripts of communication
Definition
verbatim recordings of actual communication, such as written transcripts of courtroom behavior made by a court stenographer or audio/audiovisual recordings of group meetings
Term
Outputs of communication
Definition
Messages produced by communicators themselves, including written artifacts, works of art, and other symbolic outputs
Term
Archival communication research
Definition
involves examining the communication embedded in existing records of human behavior kept in archives
Term
actuarial reports, political and judicial records, other gov't reports, mass media products
Definition
four types of public records that are available in archives
Term
Rhetorical criticism
Definition
a systematic method for describing, analyzing, interpreting, and evaluating the persuasive force of messages embedded within texts
Term
Classical rhetoric
Definition
early rhetorical theory and criticism developed by the Greeks and Romans
Term
Ceontemporary rhetorical criticims
Definition
philosophical, theoretical, and methodological perspectives that are used to study the persuasive impact of many different types of texts and messages
Term
Historical criticism
Definition
examines how important past events shape and are shaped by rhetorical messages
Term
Oral histories
Definition
investigate spoken, as opposed to written, accounts or personal experiences to understand more fully what happened in the past
Term
Historical case studies
Definition
Examine texts related to a single, salient historical event to understand the role played by communication
Term
Biographical studies
Definition
Examine public and private texts of priminent, influential, or otherwise remarkable individuals
Term
Social movement studies
Definition
type of rhetorical criticism that examines persuasive strategies used to influence the historical dvelopment of specific campaigns and causes
Term
Neo-Aristotelian criticism
Definition
evaluates whether the most appropriate and effective means, as articulated in the specific set of criteria given in Aristotle's Rhetoric
Term
Genre criticism
Definition
type of rhetorical criticism that argue sthat standards vary according to the particualr type of text being studied, rejecting the use of a single set of critieria to evaluate all persuasive messages
Term
Dramatistic criticims
Definition
type of rhetorical criticism that analyzes texts according to philosopher Burke's view that all communication can be seen in terms of elements that comprise a dramatic event
Term
Metaphoric criticism
Definition
Type of rhetorical criticism that assumes that we can never know reality directly
Term
Narrative criticism
Definition
Assumes that many or all persuasive mesages function as narratives--stories, accounts or tales
Term
Fantasy Theme Analysis
Definition
type of rhetorical criticism that examines the common images used to portray narrative elements of situations described in a text
Term
Feminist criticism
Definition
Type of rhetorical criticism that analyszes how conectios of gender are produced and maintained in persuasive messges
Term
Content analysis
Definition
used to identify, enumerate and analyze occurences of specific message characteristics embedded in texts
Term
Qualitative content analyses
Definition
researchers are more interested in the meanings associated with messages than with the number of times message variables occur
Term
Quantitative content analysis
Definition
systematic and replicable examination of symboles of communication, which have been assigned numeric values according to valid measuremnt reles and the analysis of relationshiops involving those values using statistical methods, in order to describe the communication, draw inferences about its meaning, or infer from the communication to its context, both of production and consumption
Term
Physical units
Definition
the space and time devoted to content, such as the number of particular items or amount of space devoted to them in the texts
Term
meaning units
Definition
involve symbolic meaning, and therefore less standardized than physical units
Term
Syntactical units
Definition
consist of discrete units of language such as individual words, sentences and paragraphs
Term
Referential units
Definition
involve some physical or temporal unit referred to or alluded to within content
Term
Propositional units
Definition
place content into a consistent structure, such as assertions about an object
Term
Thematic units
Definition
topics contained within messages
Term
Coders
Definition
Observers who identify the appropriate category for each unit of analysis
Term
Conversation analysis
Definition
A form of naturalistic ethnomethodological research that involves the study of interaction using qualitative methods
Term
Interaction analysis
Definition
seeks to answer the two questions of what is the nature of communication and how is communication related to other variables
Supporting users have an ad free experience!