Term
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Definition
| A company that does business in two or more national markets. |
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Term
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Definition
| The economic benefits that arise from performing a value creation activity in an optimal location. |
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Term
| Global Standardization Strategy |
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Definition
| A business model based on pursuing a low-cost strategy on a global scale. |
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Term
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Definition
| A strategy focused on increasing profitability by customizing a company’s goods or services so that they provide a favorable match to tastes and preferences in different national markets. |
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Term
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Definition
| A business model that simultaneously achieves low costs, differentiates the product offering across geographic markets, and fosters a flow of skills between different subsidiaries in the company’s global network of operations. |
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Term
| Global Strategic Alliances |
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Definition
| Cooperative agreements between companies from different countries that are actual or potential competitors. |
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Term
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Definition
| Seeking one’s own self- interest, often through the use of guile. |
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