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chapter 8
i hate econ
19
Economics
Undergraduate 3
10/25/2009

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Term
4 Reasons why firms are likely to be price takers (demand curve is horizontal)
Definition

1 - consumers believe all firms in market sell identical goods

2- firms freely enter and exit market

3- buyers and sellers know the prices charged by firms

4 - transaction costs are low

Term
business cost vs economic cost
Definition
business is actual profit, economic is including all opportunity costs; you will alwyas make a better business profit
Term
2 steps to maximizing profit
Definition

1 - output decision = what output maximizes?

2 - shutdown decision  -is it more profitable to produce q or to shut down and produce none?>

Term
marginal profit
Definition
change in profit over change in output (q); deltapi/deltaq
Term
output rules 1-3
Definition
1 - the firm sets its output where profit is maximized
Term
output rule 2/3
Definition
a firmsets it output where its marginal profit is zero; slope is positive up to pt where output = q*
Term
output rule 3/3
Definition

a firm sets it output where marginal revenue is marginal cost =

mr(q) = mc(q)

Term
MC =
Definition
change in cost/change in q
Term
MR
Definition
change in r/change in q
mr(q) = dR(q)/dq
Term
marginal profit
Definition

mr(q)-MC(q)

= change in R/change in q/(change in cost/change in q)

d profit(q)/dq;
Term
SHUTDOWN Rule 1/2
Definition
the firm shuts down only if it can reduce its lost by doing so (bc of things like sunk and variable costs!; if a firm could lose less by having revenue being greater than cost of variables then that is better than paying for the sunk in costs); profit = r - variable - fixed
Term
shutdown rule 2/2
Definition
the firm shuts odwn only if its rvenue is less than its avoidable cost
Term
in a competitive firm, marginal revenue is...
Definition
p, the price
Term
a profit maximizing firm produces the amount of output at which its marginal cost equals...
Definition
market price; mc(q) = p
Term
average profit, pi/q =
Definition
r-c/q=
pq/q - C/q =
p-AC(q)
Term
a competitive firm shuts down if the market price is...
Definition
less than the minimum of its short run average variable cost; pq
Term
comptetitive firms short run supply curve is its
Definition
marginal curve above its minimum average variable cost
Term
longrun output decision
Definition
the firm chooses the qty that maimizres profit using same rules in short run l it operaties where long run marginal profit is zero and marginal rev. equals long run marginal cost
Term
longrun shutdown
Definition
shuts down if revenue is less than avoidable or variable cost; however, in long run, all costs are variable
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