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Chapter 8
Marketing for E-Commerce
10
Marketing
10th Grade
01/16/2013

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Cards

Term
E-Commerce
Definition
The exchange of goods, services, information, or other business through electronic means.
Term
Dot.com Business
Definition
A company that does almost all of its business activities through the internet.
Term
Bricks and Mortar
Definition
Businesses that complete most of their activities by means other than the internet.
Term
Frequently Asked Questions (FAQ)
Definition
An area on a website dedicated to questions that are commonly asked by customers.
Term
B2C
Definition
A term for a business selling goods or services directly to a consumer.
Term
B2B
Definition
When a business sells goods or services to another business.
Term
Virtual Marketing
Definition
The completion of marketing activities primarily through the use of computer and internet technologies.
Term
Information Stage
Definition
The stage of e-commerce development where the business creates an informational website but customers can't contact the business or buy products from the site.
Term
Interaction Stage
Definition
The stage of e-commerce where businesses communicate with customers via their website, but they are not selling goods or services on their site.
Term
Full Integration Stage
Definition
The stage of e-commerce where a business has product information available on their website. They are selling goods on their site. And, customer can contact the company via email or chat with customer service questions.
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