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Chapter 8
Intellectual Property
9
Business
Undergraduate 2
10/31/2012

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Cards

Term
Trademark
Definition
A symbol, word, or words legally registered or established by use as representing a company or product
Term
Trade Name
Definition
A name by which something is known in a particular trade or profession
Term
Strong Name
Definition
Unique name not used by anybody else that is protected everywhere
Term
Weak Name
Definition
Name that uses common words or phrases and is not protected everywhere
Term
Patent
Definition
Protection given to inventors to reward them; gives them sole rights to the invention
Term
Trade Secret
Definition
A formula, customer list, or technique used by a company in manufacturing its products that it tries to keep secret from its competitors
Term
Copyright
Definition
The exclusive legal right given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same
Term
Conversion of Personal Property
Definition
Use someone’s personal property without permission and damage it
Term
Disparagement of Property
Definition
Someone says something negative about your product
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