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Chapter 8
New Products and Innovations
4
Marketing
Undergraduate 3
10/27/2009
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Term
Actual Product
 Definition
The physical good or the delivered service that supplies the desired benefit
Term
Argumented Product
 Definition
The actual product plus other supported features such as warranty, credit, delivery, installation, bundled services, and repair service after the sale
Term
Business Analysis
 Definition
The step is the product development process in which marketers assess a product's commercial vialbility
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