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Chapter 7: The Mass Media and the Political Agenda
AP Gov't
15
History
12th Grade
10/22/2009

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Cards

Term
High-tech Politics
Definition
Politics where the behavior of citizens, policymakers, and politcal agenda are shaped by technology.
Term
Mass Media
Definition
Television, radio, newspapers, magazines, the internet, and other popular ways of communication.
Term
Media Events
Definition
Events that are purposely staged fot eh media that still look spontaneous. Media events can be staged by individuals, groups, and government officials.
Term
Press Conferences
Definition
Meetings of public officials with reporters
Term
Investigative Journalism
Definition
In-depth reporting that is used to discover scandals, scams, and schemes, that can put reporters in an adversarial relationship with political leaders.
Term
Print Media
Definition
Newpapers and magazines, basically any type of media that is printed on paper
Term
Broadcast media
Definition
Television and radio shows
Term
Narrowcasting
Definition

Media programming on cable TV or the internet that is focused on one topic and aimed a particular audience.

Ex: MTV, ESPN, C-SPAN

Term
Chains
Definition

Newspapers that are published by massive media conglomerates that account for over 4/5 of the nation's daily newpaper circulation.

Ex: Viacom owns Blockbuster, Paramount Pictures, MTV, and Simon & Schuster.

Term
Beats
Definition
Specific locations where news frequently comes from, such as Congress or the White House. Most top reporters work a particular beat, thereby becoming specialists in what goes on at that specific location.
Term
Trial Balloons
Definition
An intentional news lead for the purpose of assessing the political reaction.
Term
Sound Bites
Definition
Short video clips that are about 10 seconds long. They are typically used to show a poltician's speech on tv news shows.
Term
Talking Head
Definition
A shot of a person's face talking directly to a camera. Usually used on news shows to show the views who is talking, and keep them on the same screen even if the people are not in the same room.
Term
Policy Agenda
Definition
The issues that attract the serious attention of public officials and other people actively involved in politics at the time.
Term
Policy Entrepreneurs
Definition
People who invest their politcal "capital" in and issue. According to John Kingdon, a policy entrepreneur "could be in or out of government, in elected or appointed positions, in interest groups or research organizations."
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