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Chapter 6
Midterm 1
18
Marketing
Undergraduate 2
03/05/2013

Additional Marketing Flashcards

 


 

Cards

Term
business marketing
Definition
involves the marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others.
Term
organizational buyers
Definition
those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale.
Term
north american industry classification system (NAICS)
Definition
provides common industry definitions for Canada, Mexico, and the United States, which makes it easier to measure economic activity in the three member countries of the North American Free Trade Agreement (NAFTA).
Term
derived demand
Definition
the demand for industrial products and services that is driven by, or derived from, the demand for consumer products and services
Term
organizational buying criteria
Definition
the objective attributes of the supplier’s products and services and the capabilities of the supplier itself.
Term
ISO 9000
Definition
consists of standards for registration and certification of a manufacturer’s quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO).
Term
supplier development
Definition
the deliberate effort by organizational buyers to build relationships that shape suppliers’ products, services, and capabilities to fit a buyer’s needs and those of its customers.
Term
reciprocity
Definition
an industrial buying practice in which two organizations agree to purchase each other’s products and services.
Term
supply partnership
Definition
a relationship that exists when a buyer and its supplier adopt mutually beneficial objectives, policies, and procedures for the purpose of lowering the cost or increasing the value of products and services delivered to the ultimate consumer.
Term
buying center
Definition
consists of the group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.
Term
buy classes
Definition
consists of three types of organizational buying situations: straight rebuy, new buy, and modified rebuy.
Term
organizational buying behavior
Definition
the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.
Term
make-buy decision
Definition
involves an evaluation of whether components and assemblies will be purchased from outside suppliers or built by the company itself.
Term
value analysis
Definition
involves a systematic appraisal of the design, quality, and performance of a product to reduce purchasing costs.
Term
bidder's list
Definition
consists of a list of firms believed to be qualified to supply a given item.
Term
e-marketplaces
Definition
online trading communities that bring together buyers and supplier organizations to make possible the real time exchange of information, money, products, and services. Also called B2B exchanges or e-hubs.
Term
traditional auction
Definition
in an e-marketplace, is an online auction in which a seller puts an item up for sale and would-be buyers are invited to bid in competition with each other
Term
reverse auction
Definition
in an e-marketplace, is an online auction in which a buyer communicates a need for a product or service and would-be suppliers are invited to bid in competition with each other.
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