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| The study of consumers and how they make decisions. |
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| Consumers who buy a product or service for personal use. |
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| Consumers who buy good and services to produce and market other good ans services or for resale. |
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| Anything you require to live or function properly. |
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| Set of positive or negative factors that direct individual behavior. |
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| The reasons that you bought a certain product or service. |
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| Reasons for a purchase based on feelings beliefs, or attitudes. |
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| Reasons for a purchase based on facts or logic. |
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| Reasons for a purchase based on loyalty, or consumer branding. |
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| The decision process and actions of consumers as they buy services and products. |
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| Consumer Decision-Making Process |
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| The process by which consumers collect and analyze information to make choices among alternatives. |
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