Term
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Definition
| Evaluations of people, objects, & ideas. |
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Term
| Cognitively Based Attitudes |
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Definition
| Primarily on people's beliefs about the properties of an attitude object. |
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Term
| Affectively Based Attitude |
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Definition
| On people's feelings & values than on their beliefs about the nature of an attitude object |
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Term
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Definition
| A stimulus that elicts an emotional response is accompanied by a neutral stimulus that does not until eventually the neutral stimulus elicits the emotional response by itself. EX: grandma & the smell of mothballs |
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Term
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Definition
| Behaviors that we freely choose to perform become more or less frequent, depending on whether they are followed by a reward (positive reinforcement) or punishment |
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Term
| Behaviorally Based Attitudes |
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Definition
| Based on observations of how one behaves toward an attitude object |
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Term
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Definition
| That we consciously endorse and can easily report |
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Term
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Definition
| Attitudes that are involuntary, uncontrollable, and at times unconscious. |
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Term
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Definition
| Communication (ex. speech, or commercial) advocating a particular side of an issue |
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Term
| Yale Attitude Change Approach |
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Definition
| The study of the conditions under which people are most likely to change their attitude in response to persuasive messages, focusing on "who said what to whom" - the source of the communication, the nature of the communication, and the nature of the audience. |
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Term
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Definition
| A personality variable reflecting the extent to which people engage in and enjoy effortful cognitive attitudes |
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Term
| Heuristic-Systematic Model of Persuasion |
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Definition
| An explanation of the two ways in which persuasive communications can cause attitude change: either systematically processing the merits of the arguments or using mental shortcuts (heuristics), such as "Experts are always right" |
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Term
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Definition
| Making people immune to attempt to change their attitudes by initially exposing them to small doses of the arguments against their position |
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Term
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Definition
| The idea that when people feel their freedom to perform a certain behavior is threatened, an unpleasant state of resistance is aroused, which they can reduce by performing the threatened behavior |
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Term
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Definition
| The strength of the association between an attitude object and a person's evaluation of that object, measured by the speed with which people can report how they feel about the object |
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Term
| Theory of Planned Behavior |
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Definition
| The idea that the best predictors of a person's planned, deliberate behaviors are the person's attitude toward specific behaviors, subjective norms, and perceived behavioral control |
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Term
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Definition
| Words or pictures that are not consciously perceived but may nevertheless influence people and judgments, attitudes, and behaviors |
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Term
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Definition
| A change in one's behavior due to the real or imagined influence of other people |
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Term
| Informational Social Influence |
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Definition
| The influence of other people that leads us to confirm because we see them as a source of information to guide our behavior; we conform because we believe that others interpretation of an amigos situation is more correct than ours and will help us choose on appropriate course of action |
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Term
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Definition
| Conforming to other peoples behavior out of a genuine belief that what they are doing or saying is right. |
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Term
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Definition
| Conforming to other people's behavior publicity without necessarily believing in what the other people are doing or saying |
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Term
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Definition
| The rapid spread of emotions or behaviors through a crowd |
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Term
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Definition
| The occurrence in a group of people, of similar physical symptoms with no known physical cause |
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Term
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Definition
| The implict or explicit rules a group has for the acceptable behaviors, values, and beliefs of its members |
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Term
| Normative Social Influence |
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Definition
| The influence of other people that leads us to conform in order to be liked and accepted by them; this type of conformity results in public compliance with the groups beliefs and behaviors but not necessarily private acceptance of those beliefs and behaviors |
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