Shared Flashcard Set

Details

Chapter 6
Key terms chapter 6 Basic Marketing 17e
33
Marketing
Undergraduate 2
03/27/2011

Additional Marketing Flashcards

 


 

Cards

Term
Economic Buyers
Definition
Peoples who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money.
Term
Economic needs
Definition
concerned with making the best use of a consumer's time and money -as the consumer judges it.
Term
Economy of purchase of use
efficiency in operation or use
dependability in use
improvement of earnings
convenience
Definition
Some economic needs --list 5
Term
Needs
Definition
the basic forces that motivate a person to do something
Term
Wants
Definition
needs that are learned during a person's life.
Term
drive
Definition
a strong stimulus that encourages action to reduce a need.
Term
Physiological needs
Definition
concerned with biological needs --food, liquid, rest and sex.
Term
safety needs
Definition
concerned with protection and physical well-being (perhaps involving health, security, medicine and exercise).
Term
Social needs
Definition
concerned with love,friendship, status and esteem --things that involve a person's interaction with others.
Term
Personal needs
Definition
concerned with an individual's need for personal satisfaction --unrelated to what others think or do. (Self-esteem, accomplishment, fun, freedom and relaxation.)
Term
Perception
Definition
How we gather and interpret information from the world around us.
Term
Selective exposure
Definition
Our eyes and minds seek out and notice only information that interests us.
Term
Selective Perception
Definition
We screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs.
Term
Selective retention
Definition
we remember only what we want to remember.
Term
Learning
Definition
a change in a person's thought processes caused by a prior experience.
Term
Cues
Definition
products, signs, ads and other stimuli that encourages action.
Term
Response
Definition
an effort to satisfy a drive.
Term
Reinforcement
Definition
the learning process that occurs when the response is followed by satisfaction --that is a reduction in the drive.
Term
Attitude
Definition
a person's point of view toward something.
Term
Belief
Definition
a person's opinion about something. ________ may help shape a consumer's attitude but don't necessarily involve any liking or disliking.
Term
expectation
Definition
an outcome or event that a person anticipates or looks forward to. important issue for marketers because a consumer is likely to be dissatisfied if his or her _________ are not met.
Term
Psychographics or Lifestyle analysis
Definition
Analysis of a person's day-to-day pattern of living as expressed in that person's Activities, Interests and Opinions (AIO)
Term
AIO
Definition
Activities, Interests and Opinions
Term
social class
Definition
A group of people who have approximately equal social position as viewed by others in the society.
Term
Reference group
Definition
people to whom an individual looks to when forming attitudes about a particular topic.
Term
Opinion leader
Definition
a person who influences other. They are not necessarily wealthier or better educated. A person may be one for a particular subject but not necessarily on another subject.
Term
culture
Definition
the whole set of beliefs, attitudes and ways of doing things of a reasonably homogeneous set of people.
Term
extensive problem solving
Definition
Put much effort into deciding how to satisfy a need -- as is likely for a completely new purchase or to satisfy an important need.
Term
limited problem solving
Definition
used by consumers when some effort is required in deciding the best way to satisfy a need. Consumer may have previous experience but isn't quite sure which choice to make at the moment.
Term
routinized response behavior
Definition
he or she regularly selects a particular way of satisfying a need when it occurs. typical when a consumer has considerable experience in how to meet a specific need and requires no new information.
Term
low-involvement purchases
Definition
purchases that have little importance or relevance for the customer. --buying salt or milk.
Term
dissonance
Definition
a feeling of uncertainty about whether the correct decision was made. May lead a customer to seek additional information to confirm the wisdom of the purchase and thus reduce the tension. reassurance from good customer service representatives can help reduce the tension.
Term
adoption process
Definition
the steps individual's go through on the way to accepting or rejecting a new idea. Similar to decision-making process, learning plays a clearer role and the promotion's contribution to a marketing mix is more visible.
Supporting users have an ad free experience!