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Chapter 6
N/A
19
Marketing
Undergraduate 3
03/03/2010

Additional Marketing Flashcards

 


 

Cards

Term
Business and organizational customers
Definition

Buyers who buy for resale or to produce other goods and services

-Producers: manufacturers, farmers, real estate developers, hotels, banks

-Intermediaries: wholesalers and retailers

-Gov't units: federal agencies and state and local governments

-Nonprofit org: red cross and girl scouts, museums and churches

Term
Purchasing specifications
Definition
written description of what the firm wants to buy
Term
ISO 9000
Definition
supplier to document its quality procedure according to internationally recognized standards
Term
Purchasing managers
Definition
buying specialists for their employers
Term
Multiple buying influence
Definition

means that several people -even top management-play a part in making a purchasing decision

 

-Users: production line workers or supervisors

-Influencers: engineering or R&D ppl who help write specifications or supply info for evaluating alternatives

-Buyers: purchasing managers who work with suppliers and arrange the terms of sale

-Deciders: people who have the power to select or approve the supplier

-Gatekeepers: people who control the flow of info within the organization (managers, secretary, research asst, etc)

Term
Buying center
Definition
all the people who participate in or influence a purchase (buyers, influencers, users, gatekeepers, deciders)
Term
vendor analysis
Definition
formal rating of suppliers on all relevant areas of performance
Term
Requisition
Definition
a request to buy something. if someone wants to purchase something, they usually fill this out. usually handled online
Term
New-task buying
Definition
occurs when a customer organization has a new need and wants a great deal of info. can involve setting product specifications, evaluating sources of supply, and establishing an order routine that can be followed in the future
Term
Straight buy
Definition
Routine repurchase that may have been made many times before
Term
Modified rebuy
Definition
in-between process where some review of the buying situation is done-though not as much as in new task buying
Term
competitive bid
Definition
the terms of sale offered by the supplier in response to the purchase specifications posted by a buyer
Term
Just-in-time delivery
Definition
reliably getting products there JUST before the customer needs them
Term
Negotiated contract buying
Definition
agreeing to contracts that allow for changes in the purchase arrangements
Term
outsource
Definition
contract with an outside firm to produce goods or service rather than to produce them internally
Term
NAICS codes
Definition

North American Industry Classification System codes

 

-groups of firms in similar lines of business

Term
open to buy
Definition
buyers have budgeted funds that can be spent during the current period
Term
Resident Buyers
Definition
independant buying agents who work in central markets for several retailer or wholesaler customers based in outlying areas or other countries
Term
Foreign Corrupt Practices Act
Definition
prohibits US firms from paying bribes (to speed up processing of routine paperwork, inspections, etc) to foreign officials
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