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Chapter 5 : Planning - To Set Direction
Core Concepts of Management, John R. Schermerhorn for SFSU 2011
19
Management
Undergraduate 3
04/07/2011

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Term
specific results that one wishes to achieve
Definition
objectives are
Term
planning
Definition
the process of setting objectives and determining what should be done to accomplish them
Term

  1. define your objectives
  2. determine where you stand vis-a-vis objectives
  3. develop premises regarding future conditions
  4. analyze possible action alternatives, choose the best among them, and decide how to implement
  5. implement the plan and evaluate results

Definition
the planning process 5 steps are:
Term
plan is comprehensive and addresses longer term needs and directions of the organization
Definition
strategic plan
Term
operational plan
Definition
plan is limited in scope and addresses activities to implement strategic plans
Term
communicates broad guidelines for decisions and action
Definition
policy
Term
describes exact rules to be followed in specific situations
Definition
procedure
Term
project schedule
Definition
is a single-use plan for accomplishing a specific set of tasks
Term
is a plan that commits resources to projects or activities
Definition
a budget
Term
a zero-based budget
Definition
allocates resources to a project or activity as if it were brand new
Term

  1. identify and define the problem
  2. generate and evaluate possible courses of action
  3. choose a preferred course of action
  4. implement the planned course of action
  5. evaluate results

Definition
The decision-making process is 5 steps:
Term

  1. focusing on symptoms instead of causes
  2. defining problem to broadly or narrowly
  3. choosing wrong problem to deal with

Definition
the 3 mistakes in identifying and defining the problem are:
Term
cost-benefit analysis
Definition
involves comparing the costs and benefits of each potential course of action
Term
one will make an optimizing decision, given they have all information and know all possible outcomes
Definition
in choosing a preferred course of action one may use classical decision model where
Term
choosing the first satisfactory alternative that appears
Definition
satisficing
Term
escalating commitment is
Definition
the tendency to continue to pursue a course of action, even though it is not working
Term
a structure problem
Definition
problem is familiar, straightforward, and clear in its information requirements
Term
problem involves ambiguities and information deficiencies
Definition
unstructured problem
Term
crisis problem
Definition
an unexpected problem that can lead to disaster if not resolved quickly and appropriately
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