Term
|
Definition
P.171
Many Eastern cultures stress this.
Person derives her identity in large measure from a social group. |
|
|
Term
|
Definition
P.171
Non Western cultures.
Define our identities largely by the relationships we have with others. |
|
|
Term
|
Definition
P.171
Reputation achieved through success and ostentation. "face" |
|
|
Term
|
Definition
P.171
Summarizes the beliefs a person holds about his own attributes and how he evaluates the self on these qualities. |
|
|
Term
| Dimensions of self concept (attributes) |
|
Definition
Positivity
Intensity and Stability
Content
Accuracy |
|
|
Term
|
Definition
P.171
Refers to the positivity of a persons self-concept. |
|
|
Term
|
Definition
P.172
Person tries to evaluate herself by comparing it to the people these artificial images depict. |
|
|
Term
|
Definition
P.172
Attempts to change our attitudes toward products by stimulating positive feelings about one's self. |
|
|
Term
|
Definition
P.172
Person's conception of how he or she would like to be. |
|
|
Term
|
Definition
P.172
More realistic appraisal of the qualities we have and don't have. |
|
|
Term
|
Definition
P.172
Where we work hard to "manage" what others think of us by strategically choosing clothing and other cues that will put us in a good light. |
|
|
Term
|
Definition
P.172
A Self-induced shift of consciousness, often focusing on some unattainable or improbable goal; sometimes fantasy is a way of compensating for a lack of external stimulation or for dissatisfaction with the actual self. |
|
|
Term
|
Definition
P.174
The appearance and personality that a person takes on as an avatar in a computer-dediated environment like Second Life. |
|
|
Term
|
Definition
P.174
Manifestation of a Hindu deity in superhuman or animal form. in the computing world it has come to mean a cyberspace presence represented by a character that you can move aroun inside a bisual, graphical world. |
|
|
Term
|
Definition
P.176
Stresses that relationships with other people play a large part in forming the self. |
|
|
Term
|
Definition
P.177
We tend to pattern our behavior on the perceived expectations of others. |
|
|
Term
|
Definition
P.177
The process of imagining the reaction of others toward oneself. |
|
|
Term
|
Definition
P.178
Times when people seem to be painfully aware of themselves. |
|
|
Term
|
Definition
P.178
More attuned to how they present themselves in their social environments. |
|
|
Term
|
Definition
P.178
How you really feel. (individualistic culture) |
|
|
Term
|
Definition
P.178
How others look at you
(Collective culture) |
|
|
Term
|
Definition
P.178
Promotional strategy where consumers alter some aspects of their selves to advertise for a branded product. |
|
|
Term
| Symbolic self-completion Theory |
|
Definition
P.180
People who have an incomplete self definition tend to complete this identity by acquiring and displaying symbols they associate with that role.
Ex. Adolescent boys=macho products |
|
|
Term
| Self-image Congruence Model |
|
Definition
P.180
Suggest that we choose products when their attributes match some aspect of the self. |
|
|
Term
|
Definition
P.182
The definition of self created by the external objects with wich one surrounds oneself. |
|
|
Term
|
Definition
P.184
Male gender roles
An emphasis on self-assertion and mastery. |
|
|
Term
|
Definition
P.184
Female gender roles.
An emphasis on affiliation and the fostering of harmonious relationships. |
|
|
Term
|
Definition
P.185
Characteristics we stereotypically associate with one gender or the other. |
|
|
Term
|
Definition
P.186
Possession of both masculine and feminine traits. |
|
|
Term
|
Definition
P.190
Study devoted to the male image and the cultural meanings of masculinity. |
|
|
Term
|
Definition
P.192
A straight, urban male who is keenly interesed in fashion, home design, gourmet cooking, and personal care. |
|
|
Term
|
Definition
P.193
Male who is similar to a metrosexual but who also has traditional masculine qualities. |
|
|
Term
|
Definition
P.195
A consumers subjective evaluation of his physical self. |
|
|
Term
|
Definition
P.194
A person's feelings about his or her body. |
|
|
Term
|
Definition
P.196
A model, or exemplar, of appearance valued by a culture. |
|
|
Term
|
Definition
P.204
Online communities devoted to excessive weight loss. |
|
|
