Shared Flashcard Set

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Chapter 5
N/A
28
Marketing
Undergraduate 1
10/16/2011

Additional Marketing Flashcards

 


 

Cards

Term
Strategy Mix
Definition

Firm's particular combination of store location,


operating procedures, goods/services offered,


pricing tactics, store atmosphere and customer


services, and promotional methods.

Term
Destination Retailer
Definition

Firm that consumers view as distinctive


enough to become loyal to it.


Consumers go out of their way to shop


there.

Term
Wheel of Retailing
Definition

Theory stating that retail innovators often first


appear as low-price operators with low costs and


low profit margins. Over time, they upgrade the


products carried and improve facilities and c


customer services. They then become vulnerable


to new discounters with lower cost structures.

Term
Scrambled Merchandising
Definition

Occurs when a retailer adds goods and services


that may be unrelated to each other and to the


firm's original business.

Term
Retail Life Cycle
Definition

Theory asserting that institutions - like the


goods and services they sell - pass through


identifiable life stages: introduction (early


growth), growth (accelerated development),


maturity, and decline.

Term
Mergers
Definition


The combinations of


separately owned retail firms.

Term
Diversification
Definition



Way in which retailers become active in business


outside their normal operations - and add stores


in different goods/service categories.

Term
Downsizing
Definition



Unprofitable stores closed or divisions sold off by


retailers unhappy with performance.

Term



Convenience Store

Definition


Well-located food-oriented retailer that is open long hours


and carries a moderate number of items. It is small, with a


average to above-average prices and average atmosphere


and services.

Term


Supermarket

 

Definition


Self-service food store with grocery, meat, and produce


departments and minimum annual sales of $2 million. The


category includes conventional supermarkets, food-based


superstores, combination stores, box (limited-line) stores,


and warehouse stores.

Term

 

 

Conventional Supermarket

Definition


Departmentalized food store with a wide range


of food and related products; sales of general


merchandise are rather limited.

Term

 

 

Food-based Superstore

Definition


Retailer that is larger and more diversified than a


conventional supermarket but usually smaller and less


diversified than a combination store. It caters to consumers'


complete grocery needs and offers them the ability to buy


fill-in general merchandise.

Term

 

 

Combination Store

Definition


Unites supermarket and general merchandise


sales in one facility, with general merchandise


typically accounting for 25 to 40 percent of total


sales.

Term

 

 

Supercenter

Definition




Combination store blending an economy


supermarket with a discount department store.

Term

 

 

Hypermarket

Definition


Combination store pioneered in Europe that


blends an economy supermarket with a discount


department store. It is even larger than a


supercenter.

Term


Box (limited-line) store

Definition


Food-based discounter that focuses on a small


selection of items, moderate hours of operation


(compared to supermarkets), few services, and


limited manufacturer brands.

Term


Warehouse Store

Definition




Food-based discounter offering a moderate


number of food items in a no-frills setting.

Term

 

 

Specialty Store

Definition



Retailer that concentrates on selling


one goods or service line.

Term

 

 

Category Killer 

(Power Retailer)

Definition



Very large specialty store featuring an enormous


selection in its product category and relatively


low prices. It draws consumers from wide


geographic areas.

Term


Department Store

Definition



Large store with an extensive assortment (width and depth)


of goods and services that has separate departments for


purposes of buying, promotion, customer service, and


control.

Term

 

 

Traditional Department Store

Definition

Type of department store in which merchandise quality


ranges from average to quite good, pricing is moderate to


above average, and customer service ranges from medium


levels of sales help, credit, delivery, and so forth to high


levels of each.

Term

 

 

Full-line Discount Store

Definition

Type of department store with a broad, low-priced product


assortment; all of the range of products expected at


department stores; centralized checkout service; self-


service; private-brand nondurables and well-known


manufacturer-brand durables; less fashion-sensitive


merchandise; relatively inexpensive building, equipment,


and fixtures; and less emphasis on credit.

Term

 

 

Variety Store

Definition


Outlet that handles a wide assortment of inexpensive and


popularly priced goods and services, such as apparel and


accessories, costume jewelry, notions and small wares,


candy, toys, and other items in the price range.

Term

 

 

Off-Price Chain

Definition



Features brand-name apparel and accessories, footwear,


linens, fabrics, cosmetics, and/or housewares and sells


them at everyday low prices in an efficient, limited-service


environment.

Term

 

 

Factory Outlet

Definition


Manufacturer-owned store selling its closeouts,


discontinued merchandise, irregulars, canceled


orders, and, sometimes, in-season, first-quality


merchandise.

Term

 

 

Membership (Warehouse) Club

Definition





Appeals to price-conscious consumers, who must


be members to shop.

Term

 

 

Flea Market

Definition


Location where many vendors offer a range of


products at discount prices in plain surroundings.


Many flea markets are located in nontraditional


sites not normally associated with retailing.

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