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| The feeling component of attitudes, which refers to the general emotional response a person has for a product. |
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| a learned predisposition to respond favorably or unfavorably to stimuli, based on the enduring evaluations of things (prior experiences,etc) |
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| The doing component of attitudes involves a consumer's actions towards the product |
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| A pattern of repeat consumer purchases from the same vendor, based on an overall attitude, or beliefs of the item's superiority |
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| A means of measuring a web site's success by tracking consumers movement around a company's web site. |
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| The knowing component of attitudes, refers to beliefs or knowledge a person has about a product category or brand. |
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| The anxiety or regret a consumer may have after they choose a product from the evoked set. Here the consumer stresses asking themselves, "did I make the best choice?" smart vendors follow-up with consumers to assure them that their purchase decision was wise. |
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| The process involved when individuals or groups select, purchase, use and dispose of goods & services to satisfy their needs |
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| Consumer decision-making model |
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| Depiction of how consumers make purchases. It has the following steps, need recognition, information search, product evaluation, purchase, and post-purchase activities. |
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| the values, beliefs, customs, and tastes valued by a group of people. Marketers study culture as it affects how consumers make decisions (at every step of the CDM) |
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| The dimensions used by consumers to compare competing product alternatives |
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| the list of potential solutions (typically products) which a consumer considers when making their purchase decision (ex. out of all the cars available, you may choose amongst 3 or 5 different cars) |
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| The set of stages of life through which we progress (childhood, maturity, golden years) |
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| Mental short-cut rules that simplify consumer decisions, and help people make decisions quickly for ex. "higher price-higher quality" |
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| The process whereby a consumer searches for appropriate information to make a reasonable decision. |
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| Either temporary (situational) or long-lasting (enduring) interest that a consumer has for a brand or product category. |
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| A relatively permanent change in behavior caused by new information or experience. If you understand how consumers do this you can shape this process. |
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| An internal state that drives us to satisfy needs by activating goal oriented behavior. |
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| The assessment of the potential danger the consumer would be exposed to if they purchase a product. Usually measured in terms of loss of money, time, ego/status, or privacy. |
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| The process by which people select, organize and interpret information from the outside world. You use your 5 (or 6?) senses to perceive stimuli (information signals - such as taste, texture, visuals...) |
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| The process that occurs whenever the consumer identifies a gap between their current and desired state. This starts up the consumer decision-making process. |
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| The people who you identify with and lean on when making decisions,such as family or close friends. |
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| How the consumer perceives themselves - which is composed of a mixture of beliefs, observations, and feelings. |
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| A product or service which sends a message to others, perhaps that the consumer is affluent. |
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| Hidden messages in vendor messages that are not consciously received but they still affect consumer decisions- such as hidden shapes in pictures, or perhaps the use of music or noises in TV ads. |
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| TPB Theory of planned Behavior |
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| The most famous model of hoe consumers form decisions whether to use a product. the model suggests that consumers base purchases on internal attitude, social influences and facilitating conditions ( have the $$ and time to purchase the product). |
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