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Chapter 5
Global Markets and International Marketing
20
Marketing
Undergraduate 3
08/11/2008

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Term
international marketing
Definition
Developing and performing marketing activites across national boundaries
Term
gross domestic product
Definition
The market value of a nation's total output of goods and services for a given period; an overall estimate of economic standing
Term
import tariff
Definition
A duty levied by a nation on goods bought outside its borders and brought in
Term
quota
Definition
A limit on the amount of goods an importing country will accept for certain product categories in a specific time period
Term
embargo
Definition
A government's suspension of tade in a particular product or with a given country
Term
exchange controls
Definition
Government restrictions on the amount of a particular currency that can be bought or sold
Term
balance of trade
Definition
The difference in value between a nation's exports and its imports
Term
culture relativism
Definition
The concept tha morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures
Term
General Agreement of Tariffs and Trade
Definition
An agreement among nations to reduce worldwide tariffs and increase international trade
Term
dumping
Definition
Selling products at unfairly low prices
Term
importing
Definition
The purchase of products from a foreign source
Term
exporting
Definition
The sale of products to foreign markets
Term
licensing
Definition
An alternative to direct investment requiring a licensee to pay commissions or royalties on sales or supplies used in manufacturing
Term
franchising
Definition
A form of licensing in which a franchiser, in exchange for a financial commitment, grants a franchisee the right to market its product in accordance with the franchiser's standards
Term
contract manufacturing
Definition
The practice of hiring a foreign firm to produce a designated volume of product to specification
Term
outsourcing
Definition
The practice of contract manufacturing or other tasks to companies in countries where labor and supplies are less expensive
Term
joint venture
Definition
A partnership between a domestic firm and a foreign firm or government
Term
strategic alliances
Definition
Partnerships formed to create a competitive advantage on a worldwide basis
Term
direct ownership
Definition
A situation in which a compnay owns subsidiaries or other facilities overseas
Term
multinational enterprise
Definition
Firms that have operation of subsidiaries in many countries
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