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| The Saturday Evening Post |
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Definition
known as the earliest magazine.
established in 1821.
subjects were: life, poetry (poe)
famous for Norman Rockwell paintings on the cover.
Leading weekly in the us in 1848
appealed to a very large audience, broad |
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| Role of Photo Journalists |
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Definition
Photo Journalism: the use of photographs to portay the news in print
magazines have always been a venue for great photo journalism
Matthew brady is known as a portrait photographer though later becomes famous for his civil war photos in 1840
civil war was the first war covered by magazines, with excellent pictures.
photo journalism started, and made its mark in the 1930's, 40's and 50's
Two magazines that photo journalism made an impact with: LIFE and OOK
though they did not last because of TV |
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| was a piece of legislation that allowed magazines to be mailed across the country at cheaper rates than letters, etc. this exploded the magazine scene. |
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Publications targeting an audience of like minded consumers
example: Vogue, National Geographic, Good Housekeeping and Popular Science |
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magazines published for people who work in a particular industry or business
*Advanstar: in cleveland
Examples: Women's Wear Daily, a computer trade magazine called INFOWORLD |
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publications that focus on serious essays and short fiction.
Examples: Harper's, The Atlantic, and the New Republic |
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| progressive investigative journalists typically publishing in magazines in the early years of the twentieth century. |
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Time, Newsweek, US News and world report are still alive, bus as other magazines come forth, these are stagnating. time has made most significant changes. it was started in 1923 as the first weekly newsmagazine. it has cutback 750,000 subscriptions, changed its delivery dates from Mondays to Fridays
it is now a week in review magazine, providing perspective and analysis.
trying to change the way ad rates are written, they want to deliver readership. |
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different than subscription: it multiplies.
Time: 4 million in circulation, predicted readership is 22 million
Newsweek: 3 million in circulation.
predicted readership is 19 million
US News and world report: 2 million in circulation
predicted readership of 11 million. |
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Term
| Multi-Platform Content Provider |
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Definition
what time now considers itself.
Newsweek is a little behind time, and constantly watches them for new ideas, etc. us news and world report is satisfied with the way they are |
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Term
| Newsmagazines: Covering National News Affairs |
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Definition
31% US News and World Report
23.3% Time
20.5% Newsweek |
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| Newsmagazines: Covering International News affairs |
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Definition
21% U.S news and World Report
19% Time
16.5% Newsweek |
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| Newsmagazines: Covering Business News |
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Definition
US News and World Report
Newsweek
Time |
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| Newsmagazines: Covering Celebrity/Entertainment News |
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Definition
11,5% Time
11% Newsweek
0% US News and World Report |
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Who reads US News and World Report
Time
and Newsweek? |
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Definition
they are wealthier than the population at large. in 2005 the household income was an average of 60,000 a year, while the national average was 51,500.
the median age is 46.3 years
National Median age is 44 years
this proves the readers are of a younger demographic, especially younger than other news
newspapers- 50 yr old median
network news- 60 year old median |
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| Seven Sisters of Women's Magazines |
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Definition
1.) Good Housekeeping
2.) McCall's -(failed)
3.) Redbook
4.) Ladie's Home Journal
5.) Woman's Day
6.) Better Homes and Gardens
7.) Family Circle |
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| Fashion, Beauty, and Lifestyle Magazines |
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Definition
Read by women. focus on clothes and style and less on lifestyle
example: Glamour and Cosmopolitan. Vogue, Harper's Bazaar, and Vogue |
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appeal to men through their hobbies. target audience is male.
sometimes show fashion.
attractive girl models...sometimes naked
Examples: Field and Stream, Esquire, Motor Trend, Playboy, Maxim, and For Him Magazine, Men's Health, Men's Journal |
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Term
| Top Five Magazines by Circulation |
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Definition
1.) AARP The Magazine: 23, 067, 712
2.) Reader's Digest: 10,094,286
3.) Better Homes and Gardens: 7,615,179
4.) National Geographic Magazine:
5,073,822
5.) Good Housekeeping: 4,609,209 |
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Definition
advertising materials in magazines designed to look like editorial content rather than paid advertising.
Example: Crossworlds featured a photo of a women in a dress with a plunging neckline, she was the company's president, although the photo ran in many magazines, only one identified it as an advertisement as CrossWorlds |
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They attract readers, and with a flashy magazine cover, it can dramatically increase the purchase percentages.
Dick Stolley rules for covers:
young is better than old
pretty is better than ugly
rich is better than poor
music is better than movies
movies are better than television
nothing is better than a dead celebrity |
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Coverlines: teaser headlines on magazine covers used to shock, intrigue, or titillate potential buyers.
this is important because you need your coverlines to attract to as many readers of the magazine as possible. |
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| What magazines are doing in regards to the internet. |
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Definition
many magazines are making an online version of themselves
they are targeting narrower audiences
making the layout and graphics of the magazine more appealing because presentaiton is important
the articles are becoming shorter on print, though sometimes longer in the internet.
they are making electronic archives for old magazine issues and articles so readers can find them easily.
magazines view online publications as complements rather than competition. |
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| a periodical that contains articles of lasting interest. typically magazines are targeted at specific audiences and derive income from advertising, subscriptions, and newsstand sales. |
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magazines that primarily contain articles about how to do things in a better way. such articles include health advice, cooking tips, employment help, or fashion guides.
example: the seven sister magazines |
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| Early History of Magazines |
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Definition
1704- Daniel Defoe who wrote robinson crusoe established THE REVIEW which covered public policy, literature, and morals. as opposed to news that were in the newspapers of the era, which the format of the magazine was similar to.
1704- ben franklin and john webbe were going to start the general magazine, though webbe was stolen by publisher andrew bradfor to edit his american magazine, as a result bradfords magazine was published three days before franklinds. the first battle of magazines.
the first one hundred mags published before 1800 contained many reprints from newspapers around the colonies as well as items from british magazines. mags were free to reprint whatever they wanted because there was at the time no copyright laws or copyright protections
1821- the saturday evening post
1828- the spectator the oldest continuously published magazine in the english language publishes is first issue in england
1837- sarah josepha hale becomes the editor of godey's lady's book and creates the modern women's magazine
1840- matthew brady photographer for the civil war
1910- w.e.b. dubois founds the crisis as the naacp's offical magazine
1920s- harold ross founds the new yorker which becomes a home for the highbrow magazine writing
1923- henry luce founds time magazine the eventual centerpiece of the time warner media empire.
1954- sports illustrated begins publication focusing on the full range of sports
1960s- helen gurley brown remakes cosmopolitan from a dreary general interest magazine into a sassy publication for young single women
1967- rock and roll gets its own magazine with the birth of rolling stone
2002- ym magazine for young women pledges to stop running articles on dieting and to start running fashion photos featuring large sized models
2005- seymour hersh's reports in the new yorker about abu ghraib prison spur an ivestigation of treatnment of detainees in iraq |
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Henry Luce launched these successful magazines:
time
newsweek
sports illustrated
life
fortune |
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