Term
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Definition
| business selling to business |
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Term
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Definition
| business selling to consumers |
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Term
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Definition
| customers who buy products for use in a business |
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Term
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Definition
| buys products for his or her own use |
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Term
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Definition
| customers who buy products for their own use |
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Term
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Definition
| organizations and institutions that run a geographic area, such as a country, and includes federal, state, county and local governments |
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Term
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Definition
| nonprofit corporation, such as a school,k hospital or charitable organization |
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Term
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Definition
| a group of people who want a product and are able to buy it |
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Term
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Definition
| when all the customers for a type of product are considered together |
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Term
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Definition
| subgroup of a larger market |
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Term
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Definition
| selection of a target market and the development of a marketing mix to meet the needs and wants of the target market |
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Term
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Definition
| business that makes goods and services |
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Term
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Definition
| business that buys finished products to resell at a profit |
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