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Refers to the specific set of (verbal) symbols, and associated rule systems, used to convey a message within a culture. |
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The literal meaning of a word. |
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The ideas or concepts a word suggests in addition to its literal definition. |
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Words with strongly positive or negative connotations. |
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Words that can have more than one meaning. |
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A theory that language shapes a person's view of reality. |
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The extent to which others perceive us to be competent and trustworthy. |
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Informal, and frequently judgmental, talk about people who are not present. |
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The act of passing judgment on someone or something. |
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A declaration of the intention to harm someone. |
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The process of convincing people to think or act in a certain way. |
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Anchor-and-contrast Approach |
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A persuasion technique by which one precedes a desired request with a request that is outrageously large. |
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The expectation that favors are reciprocated. |
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Social Validation Principle |
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The idea that people will comply with requests if they believe that others are also complying. |
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A vague, mild expression that symbolizes and substitutes for something blunter or harsher. |
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Informal and unconventional words often understood only within a particular group. |
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Technical vocabulary of a certain occupation or profession. |
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Language that harms a person's reputation or image. |
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Language considered to be vulgar, rude, or obscene. |
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Language used to degrade, intimidate, or dehumanize specific groups of people. |
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A statement that claims ownership of the communicator's feelings or thoughts. |
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A statement that shifts responsibility for the communicator's feelings or thoughts to the other party in the communication. |
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Rules regarding the meaning of words and phrases in a language. |
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Rules regarding the structure of the language. |
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Rules regarding the function of speech acts. |
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words or phrases at the end of a statement that ask for confirmation of the statement. |
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words or phrases that modify the intent of a message to make it less absolute. |
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groups of functionally interdependent utterances. |
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The process of signaling meaning through the use of symbolic language (words). |
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The overall patterns of language construction of an individual. |
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-Ambiguity -Vagueness -Equivocation |
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