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CHAPTER 4 - Foundations of Communication
Paul H. LeBlanc III
32
Communication
Undergraduate 1
10/11/2012

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Term
Language
Definition
Refers to the specific set of (verbal) symbols, and associated rule systems, used to convey a message within a culture.
Term
Denotative Meaning
Definition
The literal meaning of a word.
Term
Connotative Meaning
Definition
The ideas or concepts a word suggests in addition to its literal definition.
Term
Loaded Language
Definition
Words with strongly positive or negative connotations.
Term
Ambiguous Language
Definition
Words that can have more than one meaning.
Term
Sapir-Whorf Hypothesis
Definition
A theory that language shapes a person's view of reality.
Term
Credibility
Definition
The extent to which others perceive us to be competent and trustworthy.
Term
Gossip
Definition
Informal, and frequently judgmental, talk about people who are not present.
Term
Criticism
Definition
The act of passing judgment on someone or something.
Term
Threat
Definition
A declaration of the intention to harm someone.
Term
Persuasion
Definition
The process of convincing people to think or act in a certain way.
Term
Anchor-and-contrast Approach
Definition
A persuasion technique by which one precedes a desired request with a request that is outrageously large.
Term
Norm of Reciprocity
Definition
The expectation that favors are reciprocated.
Term
Social Validation Principle
Definition
The idea that people will comply with requests if they believe that others are also complying.
Term
Euphemism
Definition
A vague, mild expression that symbolizes and substitutes for something blunter or harsher.
Term
Slang
Definition
Informal and unconventional words often understood only within a particular group.
Term
Jargon
Definition
Technical vocabulary of a certain occupation or profession.
Term
Defamation
Definition
Language that harms a person's reputation or image.
Term
Profanity
Definition
Language considered to be vulgar, rude, or obscene.
Term
Hate Speech
Definition
Language used to degrade, intimidate, or dehumanize specific groups of people.
Term
I-statement
Definition
A statement that claims ownership of the communicator's feelings or thoughts.
Term
You-statement
Definition
A statement that shifts responsibility for the communicator's feelings or thoughts to the other party in the communication.
Term
Three types of symbols
Definition
-Icons
-Indices
-Emblems
Term
Semantics
Definition
Rules regarding the meaning of words and phrases in a language.
Term
Syntax
Definition
Rules regarding the structure of the language.
Term
Pragmatics
Definition
Rules regarding the function of speech acts.
Term
Tag Questions
Definition
words or phrases at the end of a statement that ask for confirmation of the statement.
Term
Qualifying Terms
Definition
words or phrases that modify the intent of a message to make it less absolute.
Term
Adjacency Pairs
Definition
groups of functionally interdependent utterances.
Term
Verbal Communication
Definition
The process of signaling meaning through the use of symbolic language (words).
Term
Language Style
Definition
The overall patterns of language construction of an individual.
Term
Language Distortion
Definition
-Ambiguity
-Vagueness
-Equivocation
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