Shared Flashcard Set

Details

chapter 4
Midterm 1
15
Marketing
Undergraduate 2
03/05/2013

Additional Marketing Flashcards

 


 

Cards

Term
ethics
Definition
the moral principles and values that govern the actions and decisions of an individual or group.
Term
laws
Definition
society’s values and standards that are enforceable in the courts.
Term
caveat emptor
Definition
the legal concept of “let the buyer beware” that was pervasive in the American business culture prior to the 1960s.
Term
consumer bill of rights (1962)
Definition
a law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard
Term
economic espionage
Definition
the clandestine collection of trade secrets or proprietary information about a company’s competitors
Term
code of ethics
Definition
a formal statement of ethical principles and rules of conduct.
Term
whistle-blowers
Definition
employees who report unethical or illegal actions of their employers
Term
moral idealism
Definition
a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
Term
utilitarianism
Definition
a personal moral philosophy that focuses on the “greatest good for the greatest number” by assessing the costs and benefits of the consequences of ethical behavior.
Term
social responsibility
Definition
the idea that organizations are part of a larger society and are accountable to that society for their actions
Term
triple-bottom line
Definition
the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
Term
green marketing
Definition
consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products.
Term
cause marketing
Definition
occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
Term
social audit
Definition
consists of a systematic assessment of a firm’s objectives, strategies, and performance in terms of social responsibility.
Term
sustainable development
Definition
consists of conducting business in a way that protects the natural environment while making economic progress
Supporting users have an ad free experience!