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Definition
| adding a feature or service that makes a product meet more customer wants and needs |
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Definition
| positive feeling a customer gets when the product purchased meets or exceeds the customer's expectations |
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Term
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Definition
| added when a business changes the form of something to make it more useful |
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Term
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Definition
| added when a business provides information about a product to a customer |
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Term
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Definition
| approach to business that says that the way to make a profit is to focus on customer satisfaction (three elements: customer satisfaction, total company approach, profit) |
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Definition
| added when a business makes products available at convenient places |
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Term
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Definition
| added when a business makes it easier for a customer to acquire a product (i.e., credit) |
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Term
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Definition
| added when a business makes products available at the times that customers need and want them |
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Term
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Definition
| the ability of a product to satisfy human wants and needs |
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