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The process of receiving data and constructing ideas (thought) based on that data.
-Sensing -Decoding -Connecting |
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-Selective exposure -Selective attention -Selective retention -Mental economy |
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The process of paying attention to certain stimulus. |
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The process of categorizing information that has been selected for attention. |
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A mental framework for organizing information. |
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The process of assigning meaning to information that has been selected for attention and organized. |
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A generalization about a group or category of people that is applied to individual members of that group. |
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The tendency to emphasize the first impression over later impressions when forming a perception. |
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The tendency to emphasize the most recent impression over earlier impressions when forming a perception. |
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A person's predisposition to perceive only what he or she wants or expects to perceive. |
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An explanation for an observed behavior. |
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The tendency to attribute one's success to stable internal causes and one's failures to unstable external causes. |
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Fundamental Attribution Error |
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The tendency to attribute others' behaviors to internal rather than external causes. |
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The set of perception a person has about who ho or she is; also known as identity. |
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The set of perceptions a person has about who he or she is; also known as self-concept. |
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A visual representation of components of the self that are known or unknown to the self and to other. |
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An expectation that gives rise to behaviors that cause the expectation to come true. |
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One's subjective evaluation of one's value and worth as a person. |
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The way one wishes to seen or perceived by others. |
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The process of projecting one's desired public image. |
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A way of presenting oneself to others that is based on one's self-concept but is also influenced by other people. |
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A person's desired public image. |
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The behaviors people use to establish and maintain their desired public image with others. |
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Important components of one's desired public image. |
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The need to be liked and accepted by others. |
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The need to avoid being imposed upon by others. |
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The need to be respected and viewed as competent and intelligent. |
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Any behavior that threatens one or more face needs. |
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