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Chapter 3
Chapter 3
7
Marketing
11th Grade
10/11/2012

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Cards

Term
Scarcity
Definition
Unlimited wants and needs, combined with limited resources
Term
Controlled Economy
Definition
The government answers the three economic questions
Term
Free Economy
Definition
Resources are owned by individuals rather than government
Term
Mixed Economy
Definition
some goods and services are provided by the government and some by private enterprsie
Term
Intergrated
Definition
essential part of business
Term
Market Opportunities
Definition
Include new markets and ways to improve a companys offering in current markets
Term
Strategy
Definition
goals a company wants to acheive
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