Prevention marketing

 developed by the CDC, ___ is a brand of social marketing, which involves community representatives and stakeholders in all steps of the marketing process.

Social marketing 

 application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society

Health behavior

 Those personal attributes such as beliefs, expectations, motives, values, perceptions, and other cognitive elements; personality characteristics, including affective and emotional states and traits; and overt behavior patterns, actions, and habits that relate to health maintenance, to health restoration, and to health improvement

Health literacy 

 The capacity of an individual to obtain, interpret and understand basic health information and services and the competence to use the information and services in ways that enhance health

Health promotion

 the science and art of helping people change their lifestyle toward a state of optimum health . . . Lifestyle change can be facilitated by a combination of efforts to enhance awareness, change behavior, and create environments that support good health practices