Term
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Definition
| -did advertise, signs and commercial messages on clay tablets and towncriers are example of mass media that were in play early in history |
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Term
| Fundamental Influences on Evolution of Adv |
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Definition
1. Rise of Capitalism-organizations compete for resources, involves stimulating demand for organization's services/goods 2. Industrial Revolution-rapid increase in mass production that needed stimulation of demand 3. Manufacturer's pursuit of power in channel of distribution-manufacturer stimulates demand then develops power to force retailers to sell that brand and can command for higher price 4. rise of mass media-telegraph and magazines allowed for national adv and national brands |
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Term
| Technology and Advertising |
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Definition
| -dot.com disaster is areminder of the volatility associated with new technologies, online adv is experiencing healthy growth |
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Definition
| -had to develop brand names so consumers could focustheir attention on a dclearly identified item, ivory coke, budweiser were the firsts to do this |
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Definition
-tide and visa ads are tradiational straightforwards ads that marketers believe are appropriate -appear along with visual, hip, stylish ads that are contemporary creative trends (target) |
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Definition
-first comparitive online shopping website for appliances -didn't attract enough visiters and most wanted something fixed NOW, execution not online |
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Definition
-blending of adv and IBP with entertainment, mostly TV and movies -product placement like Ray bands in Top Gun gets consumers to see it and not resis like they do to ads -no ad regulators (italian job mini cooper) -pirates of the caribbean argued as a 90 min. advertisement for disney land -universal studios made Indiana Jones ride at their park |
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Definition
62% found it distracting 52% worry that marketers influence content too much |
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Term
Primary Driver of Branding Entertainment |
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Definition
-Tivo, its not a solution to the product |
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Definition
| -a dangerous trend given the consolidation of media and retailer prices |
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Term
| Web vs. Traditional Media Adv. |
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Definition
-more money shifting to IBP tools other than adv -global focus is expanding -adv not changing bc of new technology though -it is still paid, mass mediated, and attempt to persuade |
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