Shared Flashcard Set

Details

Chapter 32- Graham
Extended Product Features
13
Marketing
Not Applicable
01/23/2013

Additional Marketing Flashcards

 


 

Cards

Term
Warrenty
Definition
Promise or guarantee given to a customer that a product will meet certain standards
Term
Express warrenty
Definition
Stated explicitly verbally or in writing to encourage a customer to make a purchase
Term
Full Warranty
Definition
Guarantees that if a product is found to be defective within the warranty period, it will be repaired or replaces
Term
Limited Warranty
Definition
May exclude certain parts of a product from coverage or require the customer to bear some expense
Term
Implied Warranty
Definition
Takes effect automatically by state law whenever a purchase is made
Term
Warranty of merchantability
Definition
Seller's promise that the product sold is fit for its intended purpose
Term
Warranty of fitness for a particular purpse
Definition
Used when the seller advises a customer that a product is suitable particular use and the customer acts on the advice
Term
Disclaimer
Definition
A statement that contains exceptions to and exclusions from a warranty
Term
Credit
Definition
Enables businesses or individuals to obtain products or money in exchange for a promise to pay later
Term
30-day accounts
Definition
Enable customers to change purchases during a month and pay the balance in full within 30 days after billed
Term
Installment accounts
Definition
Allow for payments over a period of time
Term
Revolving accounts
Definition
The retailer determines the credit limit and payment terms
Term
Budget accounts
Definition
Allow for the payment of a purchases item over a certain time period without a finance charge
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