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CHAPTER 3
S & E MARKETING
6
Marketing
Not Applicable
02/08/2012
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Term
Sports Marketing
 Definition
Marketing directed towards sports and the consumers interested in them
Term
Amateur Athlete
 Definition
An athlete that plays without pay
Term
NCAA
 Definition
An organization that governs college athletics
Term
Professional Athlete
 Definition
An athlete that plays for pay
Term
Title IX
 Definition
A law that bans gender discrimination in schools that receive federal funds
Term
Extreme Sports
 Definition
Sports that involve daring stunts and competition
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