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Definition
| Word,group of words, letters, or numbers that represent a product or service |
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Definition
| Name,term, design, symbol, or combination of these elements that indentifies a product or service |
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Definition
| Identifies and promotes a company or a division of a particular corporation |
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Definition
| A unique symbol, coloring, lettering or other design elements |
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Definition
| Word, name, symbol, device or a combination of theses elements that is given legal protection |
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Definition
| Owned and initiated by national manufacturers or by companies that provide services |
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| Private distribution brands |
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Definition
| Developed and owned by wholesalers and retailers such as Radio Shack or Kohl's Villager |
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Definition
| Products that do not carry a company identity |
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Term
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Definition
| Branding strategy that uses an existing brand to promote a new or improved product in a company's product line |
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Definition
| A legal licensing agreement for which the licensing company receives a fee for authorization |
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Definition
| Strategy to sell products, offers to a combination of manufacturer, private distributor, and generic brands |
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Definition
| Combines one or more brands in the manufacture of a product or in the delivery of a service |
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Definition
| The physical container or wrapper for a product |
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Definition
| The practice of packaging different products and services together |
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Definition
| Two or more similar products are placed on sale for one package price |
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Definition
| Packages with preformed plastic molds surrounding individual items on a backing |
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Term
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Definition
| Incorporates a technology that keeps foods fresh without refrigeration |
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Definition
| Companies using their packages to promote social and political causes |
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Term
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Definition
| Information tag, wrapper, seal or imprinted message that is attached to a product or its package |
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Definition
| Brand name, trademark or logo |
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Term
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Definition
| Gives information about the products use, construction, care, preformance and other features |
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Definition
| States the quality of the product such as eggs or meat |
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