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| What is the oldest mass medium? |
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| One of the first substances to hold written language and symbols; obtained from plant reads found along the Nile River. |
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| Treated animal skin that replaced papyrus as an early pre-paper substance on which to document written language. |
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| An early type of book in which paperlike sheets were cut and sewed together along the edge, then bound with thin pieces of wood and covered with leather. |
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| A period during the Middle Ages when priest and monks advanced the art of bookmaking. |
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| Books for Middle Ages that featured decorative, colorful designs and illustrations on each page. |
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| A printing technique developed by early Chinese printers, who hand-carved characters and illustrations into a black of wood, applied ink to block, and then printed copies on multiple sheets of paper. |
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| Printing press invented by Johannes Gutenberg in Germany in 1453 which was able to print the first modern-day books. |
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| How did books change society and culture? |
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| People gained access to knowledge and viewpoints far beyond their immediate surrounding a familiar authorities. Some of them began challenging the traditional wisdom and customs of their tribes and leaders. |
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| An English locksmith who set up the first print shops in Cambridge, Mass in 1630s. |
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| Who were some of the oldest publishers in America? |
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J.B. Lippincott - 1792
Harper & Bros. - 1817
Houghton Miffin (1832)
Little, Brown (1837)
G.P. Puntnam (1838)
Scribner's (1842)
E.P. Dutton (1852)
Rand McNally (1856)
Macmillan (1869) |
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| The most visible book industry segment, featuring hardbound and paperback books aimed at general readers and sold at bookstores and other retail outlets. |
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| Technical books that target various occupational groups and are not intended for the general consumer market. |
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| Books are made for the el-hi and college markets. |
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| Low-priced paperback books sold mostly on racks in drugstores, supermarkets, and airports, as well as in bookstores. |
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| A marketing strategy that involves publishing a topical book quickly after a major event occurs. |
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| Dictionaries, encyclopedias, atlases, and other references manuals related to particular professions or trades. |
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| The segment of the book industry that publishers scholarly books in specialized areas. |
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| What were two impacts of the digital age? |
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Audio books made access information more possible during mobility.
E-books made reading more convenient with technology. |
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a business model when multiple business ideas are merged into one company or group.
Bertlesman owns RTL, Penguin, Gruner & Jaher, and BE Printers. |
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