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The forces and events outside a company that have the potential to influence or affect it |
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The rate at whicha companys general and specific envirnments change |
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The rate of environmental change is slow |
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The rate of environmental change is fast |
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Punctuated Equilibrium Theory |
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The theory that companies go through long perioids of stability followed by short periods of dynamic, fundamental change and the a new equilibrium |
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The avundance or shortage of critical organizational resources in an orgaganization's external environment |
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Extent to which managers can understand or predict which environmental changes and trends will affect their businessess |
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The economic, technological, sociocultural, and political legal trends that indirectly affect all organizations |
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customers, competitors, suppliers, industry regulations, and advocacy groups |
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Reactive Customer Monitoring- |
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Involves identifying and addressing customer trends and problems after they occur |
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identifying and addressing customer needs, trends, and issues before they occur |
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a precess for minitoring the competition that involves identifying competition, anticipating their moves, and determining their strenghts and weaknesses. |
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Companies that provide material, human, financial, and informational resources to other companies |
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The degree to which a company relies on a suppplier because of the importance of the suppliers product to the company and the difficulty of finding other sources of that product |
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The degree to which a supplier relies on a buyer becuase of the importance of that buyer to the supplier and the difficulty of finding other buyers for its products |
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a transaction in which one party in the relationship benefits at the expense of the other |
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The establishment of mutually beneficial, long- term exchanges between buyers and suppliers |
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Regulations and rules that govern the business practices and procedures of specific industires, businessess, and professions |
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concerned citizens who band together to try and infulence the business practices |
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Environmental Complexity- |
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number and intensity of external factors in the environment |
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