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Chapter 3
N/A
20
Business
Post-Graduate
09/03/2014

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Term
External environments
Definition
The forces and events outside a company that have the potential to influence or affect it
Term
Environmental change-
Definition
The rate at whicha companys general and specific envirnments change
Term
Stable environments
Definition
The rate of environmental change is slow
Term
Dynamic environments
Definition
The rate of environmental change is fast
Term
Punctuated Equilibrium Theory
Definition
The theory that companies go through long perioids of stability followed by short periods of dynamic, fundamental change and the a new equilibrium
Term
Resource scarity-
Definition
The avundance or shortage of critical organizational resources in an orgaganization's external environment
Term
Uncertainty-
Definition
Extent to which managers can understand or predict which environmental changes and trends will affect their businessess
Term
General environment-
Definition
The economic, technological, sociocultural, and political legal trends that indirectly affect all organizations
Term
Specific environment-
Definition
customers, competitors, suppliers, industry regulations, and advocacy groups
Term
Reactive Customer Monitoring-
Definition
Involves identifying and addressing customer trends and problems after they occur
Term
Proactive monitoring-
Definition
identifying and addressing customer needs, trends, and issues before they occur
Term
Competitive analysis-
Definition
a precess for minitoring the competition that involves identifying competition, anticipating their moves, and determining their strenghts and weaknesses.
Term
Suppliers
Definition
Companies that provide material, human, financial, and informational resources to other companies
Term
Supplier dependence
Definition
The degree to which a company relies on a suppplier because of the importance of the suppliers product to the company and the difficulty of finding other sources of that product
Term
Buyer dependence
Definition
The degree to which a supplier relies on a buyer becuase of the importance of that buyer to the supplier and the difficulty of finding other buyers for its products
Term
Opportunistic behavior-
Definition
a transaction in which one party in the relationship benefits at the expense of the other
Term
Relationship Behavior-
Definition
The establishment of mutually beneficial, long- term exchanges between buyers and suppliers
Term
Industry regulation-
Definition
Regulations and rules that govern the business practices and procedures of specific industires, businessess, and professions
Term
Advocacy groups-
Definition
concerned citizens who band together to try and infulence the business practices
Term
Environmental Complexity-
Definition
number and intensity of external factors in the environment
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