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Chapter 2
Chapter 2 Marketing
8
Marketing
10th Grade
09/21/2012

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Cards

Term
Green Marketing
Definition
Consists of marketing activities designed to satisfy customer needs without negatively impacting the environment.
Term
Social Responsibility
Definition
Concern about the con sequences of actions on others.
Term
Consumerism
Definition
Organized actions by groups of consumers seeking to increase their influence on the business practices.
Term
Boycott
Definition
An organized effort to influence a company by refusing to purchase their products.
Term
Ethics
Definition
Moral principles or values based on honesty and fairness.
Term
Code of Ethics
Definition
Set of standards or rules that guide ethical business behavior.
Term
Self-regulation
Definition
Taking personal responsibility for actions.
Term
International Trade
Definition
Sale of products and services to people in other countries.
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