Shared Flashcard Set

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Chapter 2
midterm
16
Marketing
Undergraduate 3
02/25/2009

Additional Marketing Flashcards

 


 

Cards

Term
impersonal communication
Definition

people receiving the informatoin usually have little opportunity to ask the sender to clarify vague or confusing wording.

 

memos, letters, emails

Term
interpersonal communication
Definition

verbal exchange of thoughts or information between two or more people.

 

such words as a share, discuss, argue 

Term
feedback
Definition
response from the person receiving the informatoin
Term
sematics
Definition
study of the relationship between a word and irs meanings
Term
nonverbal messages
Definition

messages without word or silent messages

 

we communicate with facial expressins, voice tone, gestures, appearance, posture, and other nonverbal means. 

Term
active listening
Definition
requires an intense involvement as you concentrate on what you are hearing through your body language
Term
critical listening
Definition
organized, cognitive process you use to carefully examine the thinking of tohers in order to clarify and improve your understanding
Term
empathic listening
Definition

listeing with the intent to understand how the person feels.

requires listening with your ears, eyes, and heart. 

Term
self- disclosure
Definition
process of letting another person know what you think, feel, or want.
Term
self-description
Definition
invloves disclosure of nonthreatening informatin, such as your age, your favorite food, or where you wen to school.
Term
self-awareness
Definition
ability to recognize and understand your moods, emitions, and drives, as well as their effect on others.
Term
virtual offices
Definition
networks of workers connected by the lastest technology
Term
telecommuting
Definition
arrangement that allows emplyess to work from thier homes, enables people scattered all over the world to work as one office stadd.
Term
voice mail
Definition
recorded telephone messages can be sent or retrieved from anywhere in the world.
Term
scanners
Definition
take picture of documents and transmit them electronically.
Term
fax modems
Definition
transmission of informatin directly from a computer screen to a fax machine or photocopier in another office, building, state or country.
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