Term
| What is the 8 second rule? |
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Definition
website must load within 8 seconds or consumers will start leaving site
looses convenience factor |
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Term
| What are the 6 reasons consumers prefer to shop & buy online? |
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Definition
| Convenience, Choice, Customization, Communication, Cost, Control |
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Term
| What are the 6 online consumer lifestyle segments? |
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Definition
- click & mortar
- hunter gatherers
- brand loyalists
- time-sensitive materialists
- hooked, online & single
- ebivalent newbies
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Term
| Which of the 6 lifestyle segments spend the most money online? |
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Definition
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Term
| which of the 6 consumer lifestyle segements spends the most time online? |
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Definition
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Term
| Consumer-initiated practice of generating content on a marketer's website that is custom tailored to an individual's specific needs & preferences is called ______________? |
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Definition
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Term
| What are the 7 website design elements? |
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Definition
- Context
- Content
- Community
- Customization
- Communication
- Connection
- Commerce
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Term
| A cross-channel shopper is ___________? |
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Definition
| An online consumer who researches products online & then purchases them at a retail store. |
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Term
| Channel conflict between manufacturers & retailers is likely to arise when manufacturers use _________ websites. |
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Definition
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Term
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Definition
| The practice of changing prices for products & services in real time in response to supply and demand conditions. |
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Term
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Definition
| The practice of not only customizing a product or service but also personalizing th emarketing & overall shopping & buying interactions for each customer. |
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Term
| What are the 3 rules of permission marketing? |
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Definition
- Customer only receives information that they want - relevant & meaningful
- They are always given the ability to opt-out
- Their name and buyer data will not be sold
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